SNS social network Kaixin.com announced on December 23 that it officially launched the "Happy Group Buying" platform for white-collar users. Since the US retail giant has recently started to find target customers on social networking sites, this is seen by the industry as a new breakthrough in the group buying model.
Social networking sites set up group buying websites, which can maximize group buying transactions with the help of friend relationships. At present, nearly one hundred group-buying websites have launched their homepages on Kaixin.com. YOKA Fashion Network, Meituan.com and other websites also tailor-made group purchase components for Kaixin.com, and the "Youxiang Group" component developed by YOKA Fashion Network has 240,000 users in the first half of the launch.
According to foreign media reports, retailers such as Amazon and Etsy are using social networking sites to find their target customers. These companies have collected user reviews and preference data from social networking sites such as Facebook and used this information for marketing. Retailers can track user information with permission on the Facebook platform. Since the last shopping season, more than half of the top 25 US retailers have cooperated with Facebook.
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