In order to promote consumption growth, the government of China has launched stimulus policies including home appliances, automobile going to the countryside, and old-for-new, energy-saving and subsidized product subsidies since 2009. With the expiration of the policy, after the home appliances and cars, the next consumer highlight is what is the market concern.
According to the 2012 Consumer Market Development Report released by the Ministry of Commerce Research Institute on the 21st, the growth rate of furniture, construction and decoration materials will reach 30% this year.
The data shows that throughout the year, in the strict real estate market regulation and without the support of expanding consumption policies, the consumption of furniture, construction and decoration materials still maintained rapid growth, showing strong endogenous growth momentum. Among them, the annual retail sales of furniture category was 118.1 billion yuan, with a growth rate of 32.8%, which was higher than the average growth rate of total retail sales of consumer goods by 15.7 percentage points. The annual retail sales of construction and decoration materials reached 140 billion yuan, a year-on-year increase of 30.1%. It is higher than the average growth rate of total retail sales of consumer goods by 13 percentage points.
According to Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, this year, 7 million sets of affordable housing will be built nationwide, of which 4 million will be built by the end of the year, which will provide stability for the consumption of furniture, construction and decoration materials. Demand support.
“Even if it is a first-tier city with a large impact on the restricted purchase policy,†Zhao Ping believes that many families may think of changing furniture and home improvement products after switching to new home appliances. The upgrading of the consumption structure will have new important carriers.
Recently, some local pilot furniture has been replaced with new ones, which is not a small favor for the industry.
The reporter noted that in some areas of the study of new consumption-promoting measures, furniture trade-in is on the lookout. The Beijing Municipal Commission of Commerce has made it clear at this year's working meeting that it will explore various projects for the benefit of the people. Some furniture distribution companies, such as the Real Home, have already been piloted in Beijing. The specific operation is that consumers who purchase new furniture can hand over the old furniture to the store for recycling. Regardless of the original price of the old furniture and the old and new, it will be deducted at a discount of 5% of the new furniture turnover.
However, in Zhao Ping's view, it seems that it is still difficult to push the furniture for the old ones. On the one hand, home appliances are similar, and furniture is very different. It is very difficult to deal with it after the old one. On the other hand, from the perspective of green and environmental protection supported by current policies, the furniture industry does not seem to be in full compliance.
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