Zheng Shixin, General Manager of Yi Shili
Q: Hello, Mr. Zheng, I would like to ask you to comment on the overall performance of Yi Shili in 2011.
Yi Shili Zheng Jingxin: Due to the changes in the outside environment, our subjective efforts, in general, are still relatively good, basically meeting the expected goals. However, the speed of development is a little slower than in previous years. It is a bit lower. This is affirmation, but it is still growing and still developing. It should be ideal.
Q: Can you tell us about the specific growth rate?
Yi Shili Zheng Jingxin: We all have about four or fifty.
Q: It is very ideal to take four or fifty.
Yi Shili Zheng Jingxin:
Q: Should the expected goal be a little higher?
Yi Shili Zheng Jingxin: Our original goal is to be more than 60, but we can't do it now.
Q: In the coming year, in fact, the cake in the whole wardrobe industry is constantly expanding, but the new competitors are also going forward. What do you think about the development of the entire wardrobe market in 2012, what kind of strategy do you think Isley has? With the goal?
Yi Shili Zheng Jingxin: In 2012, the external situation, the big environment may be due to the control of national policies, the demand may be a relatively slow growth, but this industry is a new industry, I believe there is still growth between positive and negative, I believe that there is still growth in this industry.
Speaking of our Yesli 2012, we are still focusing on the construction of the brand. We must increase the investment of advertising and the creation of the star store, and push our brand of Isli to move forward. In addition, we must focus on this. A mode of operation, playing a profitable mode in business, so that dealers can survive and develop in the face of adversity. I believe that after our efforts, we are still quite confident in 2012, we believe that the external environment is not good. In the case of our subjective efforts, I believe that it should still be that there is still something to grow, I believe.
Q: We heard Mr. Zheng’s introduction and felt that General Zheng was very ambitious because it is clear that the whole situation next year is not very optimistic, but the first thing that Mr. Zheng mentioned earlier is to increase publicity investment and expand brand building. In this case, what do you think is the most critical challenge for the current enterprise? For example, we want to build a brand and expand the growth of one of our brands.
Yi Shili Zheng Jingxin: Now different companies, different stages of the same enterprise, the focus is not the same. After a decade of development, I think that our brand building is especially important in the current situation. Now Many big brands are one step ahead in image promotion and packaging. After ten years of development, our internal strength should also be based on a certain degree. In 2012, we should have more promotion in brand promotion than in 2011. Increase, I believe that we will focus on increasing efforts in brand building.
Q: The problem of the brand Zheng has given us a lot of answers. I would like to ask about the channel. Do you think that it is the focus of continuing to sell with big sales, or that we can expand more independent stores, or What other channels are you considering?
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