In the years when prices have risen, friends who want to buy a home are thinking about how to use the limited banknotes in the purse to buy higher quality home products. The emergence of furniture buying and furniture bargaining companies in these emerging industries and professions is precisely to cater to people's psychology. The cottage home brand, another set of "path", the confidence that brand goods can bring, sold to consumers at a very attractive price, "justifiably".
Recently, a website claiming to be “an official online marketing platform for a children's brand†appeared on the Internet, selling “brand†children's furniture at a price lower than 20% of the physical store, which attracted many consumers. However, according to Ms. Wang who bought the children's bed on the website, the “brand†children's soft bed she bought is quite different from the physical store. In addition to the same style, the hardware, the row of skeletons, the thickness of the backrest sponge, etc. The details are inconsistent. Miss Wang did not get any receipts and brand certification, Miss Wang concluded that this children's bed is simply "cottage goods." Miss Wang went to the brand store to learn that they did not open an online sales point. Miss Wang did not purchase this bed through formal channels. They could not provide returns and other after-sales services. So Miss Wang contacted the seller to return the goods, but the seller has delayed indefinitely for a variety of reasons, so far Miss Wang has not returned successfully.
If you search for well-known brands in the Taobao home channel, you will find that the price of the same product under the same brand is from high to low, and the gap is very wide. There are many labels with “authenticâ€, and many of them directly indicate “some brandâ€. Same paragraph." Friends who are familiar with online shopping know that this "the same brand of a certain brand" is generally a "cottage product." For many consumers who are ashamed of their pockets, although they know that this kind of cottage behavior seriously infringes the rights of brand manufacturers, because many people only care about styles, they don’t care about the quality of counterfeiting. The price of online shopping to the favorite style, but also willingly.
The difference between taking the initiative to buy cottage goods and being cheated is still very big. Miss Wang in the above case is the kind of consumer who has been blinded. The children's home online sales platform, under the banner of authenticity, actually sells "cottage products." Once the product has quality problems, consumers are really helpless. In fact, as a Chinese, most of the things like "cottage products" are not surprising. In the process of online shopping, which is invisible and intangible, this kind of counterfeit and inferior behavior always makes consumers "anti-defense" and can't afford to hurt.
“Consumers should pay attention to online shopping for branded furniture. Although it is online direct sales, in order to avoid conflicts with physical store channels, the difference between regular brand online shopping platforms and physical stores is generally around 3 to 5 points.†According to industry insiders Revealed, "If the price gap reaches 20% to 30%, then quality and after-sales service are likely to have problems. Most of this situation is imitation, or even if the goods are sold from second- and third-line agents, the cost Low, once you buy it, you will have trouble."
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