Home improvement design, every renovated home is needed. As the demand for home improvement design continues to expand, the furniture industry associated with it seems to see new life. Forerunners have begun to work with home improvement companies and design companies, and have achieved good results. Can home improvement design become a good medicine for furniture companies to get out of the downturn? Outsiders watch the excitement and the insiders look at the doorway. In response to this topic, we interviewed Huang Dinghua, the marketing director of the New American, light and nostalgic, pure solid wood furniture in North America, to talk about this topic.
Reporter: As a new channel for the furniture industry, how do you think it is important to promote furniture sales?
North American House : With the emphasis on home improvement, home improvement design has become an indispensable part of home decoration. However, most consumers have the need for home improvement design, but lack the level of home improvement design. Therefore, designers and professional home improvement companies have emerged as the times require, and they are very important. The current furniture industry is not very good, many companies and dealers have a hard time, thinking about how to sell goods, how to promote. The development of the home improvement design line is a good thing for the furniture company. It can use the huge customer resource network of the home improvement company to sell the products. Compared with single-handedly fighting, the cooperation with home improvement design company is much better. Designers provide customers with design solutions and recommend them to good brands and products. Their recommendations are more likely than the merchants to persuade them to sell successfully. This is good for everyone.
Reporter : As a furniture company/distributor, how to integrate resources and make full use of this emerging channel of home improvement design?
North American House : As a furniture company/distributor, you should make full use of the emerging sales channel of home improvement design. When it comes to resource integration, you can build groups such as designer clubs and accumulate designer resources; cooperate with decoration companies to make their furniture products closer to consumers than competitors, and achieve terminal interception; since it is an emerging channel, then Companies and distributors need to spend their time developing, not at a glance. To develop this channel of home improvement design, manufacturers and distributors should strengthen cooperation, in order to achieve the dual promotion effect of brand and product.
Reporter : “Design drives productivityâ€, how does the rise of home improvement design play a role in the development of the furniture industry?
North American House : Design can drive productivity, I agree with this statement. The rise of home improvement design has different degrees of influence on furniture, building materials, jewelry, real estate and other related industries in the same industrial chain. The so-called home decoration design considers furniture, ribbon-cutting, ornaments and space as a whole, and designs space art works with appreciation value and practical value. In other words, the home improvement design brings together resources in related fields, which is convenient for consumers and also benefits suppliers. Home improvement design is an external factor that promotes the further development of the furniture industry. The fire of the stars can be punished. I believe that everyone has seen the opportunity of the existence of home decoration design, which is bound to set off a new round of competition. This kind of competition directly leads to further segmentation of industry sales channels and product functions, and accelerates the integration process of the industry.
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