The key factor in the field of folding cartons - color and service

The war for consumers' eyeballs has continued. Businesses pack different products in different ways. They want to attract consumers' attention and interest. After all, when shopping in a department store with many products, consumers first see the packaging of the goods rather than the internal goods.
This demand for attention makes folding cartons one of the most important areas in the packaging market.
Color is a major factor attracting buyers' attention and as a color-producing ink manufacturer plays a crucial role in the field of folding cardboard. As a result, printers engaged in the production of folding cartons have placed near stringent requirements on their ink suppliers.
Color is the key It is important to meet and maintain color standards in packaging printing. Many products are associated with a particular color, such as Coca-Cola Red and Sunkist Orange. Manufacturers of these products do not want to see the color change, they require the printer must ensure that the color on the printing press is correct, and to ensure that the ink supplier's ink meets the requirements.
Boutwell's Owens & Co Ltd. provides packaging products for a wide range of products, from automotive parts to high-end software packaging. Larry Kelly, the company’s production director, said: “Color is the most important. We have a very strict color control system. We require the ink supplier to maintain a constant spectrophotometric reading of all inks. Suppliers must ensure that each batch configured for us The reading of the ink on the spectrophotometer should not exceed 1ΔE. In some special cases, the requirements are more stringent."
Wingate Packaging Printing also produces a variety of packaging products, but they are primarily engaged in food packaging printing. The company requires a high level of ink pigments and can easily reduce the amount of these pigments when in use. This is because it is easy to dilute the hue of the ink, but it is difficult to increase the pigment content of the ink.
Color stability is a key factor in producing high quality prints. Norris Paperboard Services Co., Ltd. is a manufacturer of offset printing board, specializing in consumer goods and pharmaceuticals. Its production manager, Jim Spreng, said: "If the color stability cannot be maintained, ink suppliers will not be able to maintain their operations for a long time.
Instant service response is another key factor. Owens & Co Co., Ltd. has an ink storage house inside to ensure timely access to various inks. Larry Kelly said: "When we need ink, we must get it right away. My work changes every moment, so it's not possible to spend a lot of time waiting for ink."
Whether it is arranged to provide ink in a timely manner or ensure the correctness of ink, service is undoubtedly the most important. Mr Broyles said: "I hope there will be a local ink company within 75 miles of the neighborhood. They will be able to maintain the raw materials that I need. Stability in the industry is the standard. You don't need too many inventions."
Other requirements for product performance are also critical. Ink that does not flow well on the press must destroy the print. Jim Spreng said: “The ink must be fluid and should have good viscosity under good flow conditions. It must have a certain degree of abrasion resistance and cannot emulsify when flowing. Wausau specializes in food packaging and automotive applications. Packaging company, its president Chuck Plier, said: "We want to see affordable, user-friendly and environmentally friendly inks. We have our own hybrid system to reduce total volume. But this depends on the skill level of the operator. ”
The flexo printing industry continues to have new technological developments. Whether these technologies are pre-press or more elaborate web sticks or otherwise, ink companies must work hard to keep up with the latest developments. Broyles said: "We look forward to more flexibility. We hope ink suppliers can make corresponding changes according to the progress of related industries."
The folding carton market is steadily growing. These companies have also made progress.
Broyles said: "We are very busy now, but we are actively exploring new business." As these companies and companies in related industries are constantly developing, if ink manufacturers can provide stable colors and services, it will become their Growth opportunities.