E-commerce: The Next-Generation Workflow Revolution?

According to the Gartner Group, a market research company, the company’s e-commerce business is expected to triple in value this year compared to 1999.

"Business Week" reported that companies that use the Internet, whether selling products over the Internet, simplifying operations, or automating customer services have been very successful. These companies directly connect suppliers, factories, distributors, and customers via the Internet. In the past, time-consuming and fee-losing work was greatly improved.

But in a recent TrendWatch study, while most (67%) printers said they use the Internet to receive customer jobs, few people use the Internet to handle other businesses.

Another study commissioned by Agfa stated that printing and prepress companies in the US and Europe regard workflow automation as their top priority. But what is said here is an internal working procedure and does not mention networking with customers or suppliers.

Understandably, the continuous advancement of production technology has enabled printers to focus on production processes. However, the ultimate benefit from automation is to integrate both customers and suppliers into the workflow.

The experience talks about the company's cost savings from using e-commerce. Adaptec, a manufacturer of computer storage products in California, reduced time-to-shipment by more than half, saving the company more than a million dollars.

E-commerce also removes geographical barriers and opens up new markets. Daniels Printing, based in Boston, United States, connects customers to its asset management system. Customers can log in to secure websites and view individual situations using their account.

IPrint (Print.com), a printing service center based in the Internet, has enabled companies to make millions of dollars in business by allowing customers to design and order their own business cards and stationery online.

According to the report of the American magazine ---- Graphic Arts Monthly: "iPrint turns the most common transactions into self-service, repositioning the relationship between commercial printers and customers. The company has achieved success in In the absence of special advertising expenses, the monthly turnover increases by 25%."

Another US printer, Standard Register, provides customers with online ordering and document management. Customers can log on to the website to enter new orders or order products directly from the warehouse. They can also check the existing orders in the system.

Electronic workflow This new business model requires companies to integrate both suppliers and customers into the workflow. When customers compare products or place orders online, they can reduce manpower and inventory costs.

The Giga Group has pointed out that the global savings through e-commerce will increase from $17 billion in 1998 to $1.25 trillion in 2002.

The use of the Internet continues to grow at a geometric multiple. Internet usage in Europe and Asia is closely following that of the United States. That means that countries will have more customers accustomed to the convenience and speed of online services. This will make e-commerce even more overwhelming. Dr. Joseph Webb of TrendWatch stated: "Printers who use or plan to use the Internet feel relatively comfortable that they have good business conditions and are optimistic about the future. They will also be more active in investing." He concluded: " Some companies are creating a future with a positive attitude, while others are just waiting for the future. The Internet is probably the dividing line between these two types of companies."

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