Auxiliary packaging technology

Among various packaging technologies and methods, some of the processes are generic and not specific to a certain method, such as sealing, binding, labeling, printing, and art packaging and anti-counterfeiting packaging, and are often referred to as auxiliary packaging technologies. The materials used, such as adhesives, tapes, caps and pins, are called auxiliary packaging materials and components. The meaning of "assist" here is not unimportant meaning, it should be understood by its universality. Because most of these processes play an important, even critical, role in packaging quality and functionality. In particular, the continuous emergence of new types of packaging auxiliary materials and the continuous application of new technologies, the continuous improvement of people's aesthetic concepts and the enhancement of the sense of product protection, the auxiliary packaging technology is increasingly showing its key role.
There are many kinds of auxiliary packaging technology. In this chapter, we mainly describe art packaging, anti-fake packaging, sealing, binding, labeling, and printing technologies.
Art Packaging 1. People's Needs Ancient people used leaf, bamboo, shells, gourds, pottery, etc. to store and store items. This is the packaging of the original form. The role of these packages is only to protect the items. With the development of commodity economy, in order to promote the sales of goods and facilitate circulation, people have been studying the design and appearance of packaging, and strive to be modified and beautified on the basis of scientific and rational, so that the packaging modeling, decoration, screen, color, trademark, Seals, tags, etc. constitute an artistic whole. In fact, people in the packaging process are intentionally or unintentionally involved in the new area of ​​packaging that art packaging to meet the growing needs of people's material and cultural, especially spiritual life.
Art packaging is also the artistic nature of packaging. It mainly refers to the characteristics of packaging products in appearance, subjective form, structure combination, application of material texture, color matching, and process form, giving customers a psychological appreciation of aesthetic appreciation. In terms of improving the artistic aspect of packaging design, packaging and decoration are the main means. It can be seen from the visualization of products, the impact of color, the appeal of words, and the harmonization of the overall form, resulting in a huge appeal, inspiring customers' desire to buy and With regard to purchasing behavior, many packaging designers consider packaging and decorating to be equivalent to the entire packaging design, which shows how they attach importance to art packaging.
In fact, many improvements in packaging products are mainly artistic improvements. Packaging designs such as “Western Han Dynasty Ancient Wine”, “Dream Blanket”, “Kweichow Maotai” and “Beautiful Ginseng Series Cosmetics” are all artistic packaging. Products, therefore, they are well-received internationally, giving people an artistic infection and attraction as well as beauty. This shows that people need art packaging. Since artistic packaging is the main content of packaging design, several art packaging methods are briefly introduced.
Second, the commonly used materials and methods of art packaging Commonly used materials and methods of packaging, it can be said that modern packaging everywhere infiltration of packaging art. The artistic nature of packaging is reflected through the packaging design. The methods of packaging design mainly include the following types, which can achieve the purpose of artistic packaging to some extent.
1. The series method is one of the most commonly used methods in packaging. It is actually in the form, name, color, type, material, and combination of different packaging of the same product to form a series of states, both to meet the needs of different consumers, but also to avoid a product only one The original monotonous situation of the packaging form satisfies the customer's aesthetic psychological needs.
2. Biomimetic method This is a model for the design of packaging based on the image, structure, function, color, material, texture and effect of organisms (animals, plants, and humans) so that the packaging has biological morphology, structure, characteristics, and similarities, thus giving consumption. The sensation of life, vitality, vitality, etc. tempts consumers to buy their desires and stimulate their purchasing behavior. For example, the decorative color of a cosmetic box prefers milk yellow, milky white, and pink, which are obviously related to the true color of oil paste, the color of porcelain and the color of women's skin, and the packaging of sauces usually uses dark red and blush similar to the color of sauces. , purple and other colors, this is the color bionic.
3. Antique Antique Law is a best way to express retro, nostalgic, homesick, reflective, and nationalistic trends of thought. It is the reproduction of some ancient, representative things that still have a certain social utilitarian value today, and they are reappeared on packaged products to arouse people's longing for the ancient ancestors, their attachment to the past life and their real life. The rebellious and critical psychology. The commonly used techniques include image antiques, antique structures, functional antiques, antique colors, antique bodies, antique materials, and antique textures. The case of "Chinese Ancient Chinese Wine Packaging" uses an imitating ancient pottery bottle, a yellow cloth calligraphic scroll, and a rice paper scroll to show the ancient image of "Chinese Ancient Chinese Wine" is a typical imagery antique packaging method.
4. The combination method does not focus on the goods and packaging itself, but focuses on the convenience and convenience of customers. As our people always attach importance to etiquette, and pay attention to a certain combination of vision, such as the two bottles of a pair of wedding packaging, a bottle of four bottles of wine packaging, He Qiao moved to a new home is commonly used four sets (take "Fu Lu Shou" four all Meaningful) and the eight-piece gift (meaning "Oh-oh-hengtong") is a typical gift package. There are also use combinations, mental combinations, and suit combinations. Such as the text of the four treasures plus seal ink pad packaging, travel health bags; female handbags and so on.
5. Addition method Addition method is to add some content to the general packaging form, so that it has more aesthetic value and economic value. Many commodities such as liquor, perfume, beverages, cosmetics and so on have no color, in order to strengthen the visual impact of the product image, To improve their aesthetic value, they often add various colored additives to their products or add special colors to the packaging. "Rising Sun Ice Tea" uses blue as the main color to give people a feeling of cold and clear. This is a typical color addition method. "Gong wine gift packaging" will be processed into a cap of the bottle cap, the bottle is processed into a black pattern of official robe on the white background, forming a funny image of the Jiupin County official, people can not put it down, this is the form of additional law. The uniform and in-plane plus star card and cartoon card are often loved by children. This is the accessory attachment method. In addition there are olfactory additions for perfumes and tactile additions for surface finishing. These additional packaging methods can often give the customer a sense of appreciation and strengthen their desire to buy.
6. Simplified Method Because of the changes of the times and the renewal of values, aesthetic consciousness, psychological needs, production processes, transportation methods, handling methods, packaging materials and technologies, people have always been pursuing concision and good visual impact packaging. But simplicity does not mean simple.
7. The reverse method is a design method that uses people's rebellious psychology. It is to negate the current or historical packaging color, material, texture, structure, form, text, graphics and other content, and then use the opposite color, material, texture, structure, shape, text, graphics, etc. The product has novelty and emotional impact.
The materials used are in addition to the paper, porcelain, glass, and metal mentioned in the previous chapters. Other materials such as paperboard, paper-plastic composites, or foils are easy to shape and have excellent gloss. They are very beautiful.