A self-owned brand survey of lockers shows that more than 600 companies in our country are surveyed, and more than 90% of the sales revenue comes from the domestic market. The scale of domestic sales within the locker industry has increased every year. The reasons for the general increase in national consumption are affected. Therefore, for the development of the self-service locker industry, it is necessary to develop the independent brand as the core competitiveness, and at the same time continue to build channels and open up the market at the same time.
Our national locker market has a complete industrial chain, and most of the locker manufacturers have high-end technology and skilled operators and advanced production equipment. The only thing missing is the power of the brand. The independent brand has no influence in the world. For the status quo of domestic locker development, the locker brand is mainly concentrated in the low-end, this reason is mainly to support the high-end brand's soft power is not enough, there is a weak brand system, features are not prominent, homogenization competition is obvious, sustainable development Features such as poor ability.
Experts in the industry suggest that at the enterprise level, it is necessary to intensify innovation, improve the technology and cultural content of the brand, and at the same time build an industrial chain integrating design, fabrics and channels with the brand as the center, and improve the overall competitiveness of the independent brands. At the industry level, we must strive to build a three-dimensional, linkage, and complementary brand ecosystem, and form a joint effort to promote Beijing electronic lock-in cabinets.
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