February 9, 2016, Padua / Bill - Italy's high-end eyewear maker Safrano Safilo Group and Swatch have signed Swatch eyewear cooperation agreement. Innovative, fun, lifestyle-oriented Swatch The Eyes series will be launched in spring 2016. The partnership will be accompanied by "I ALWAYS WANT MORE LOOKS" as the theme of Swatch advertising blockbuster - the fun, attractive and smiling charm to the extreme. Xia Fei Nuo and Swatch will jointly design glasses series, Xia Fei Nuo responsible for product development, and the use of its European production network for manufacturing glasses. As a global brand, Swatch has always been committed to its commitment to high quality service. Swatch The Eyes glasses will be marketed through its retail outlets around the world. Initially, Swatch The Eyes glasses will be marketed through Saffron's US retail chain, Solstice, North American glasses retail store. Swatch and Xia Fei Nuo plans to gradually Xiafei Connaught sales network independent of the Swatch Group's own sales network, and more areas to expand the world to establish a glasses of the highest standards of sales networks. Commenting on the cooperation agreement, Ms Luisa Delgado, CEO of Alfco said: "This cooperation represents a milestone for our strategic plan for 2020. Our unique product portfolio adds an iconic brand The combination of Swatch's smart, fun, innovative design genes to help us further increase our share of today's fast-growing Mass Cool consumer segment, and we will be smartly designed to simplify product structure innovation As well as modernized production processes, to solidify our commitment to making eyeglasses in Europe and extend it to the fashion consumer segment, we are honored to be able to work with the Swatch brand and integrate its brand vision into eyewear design. " Nick Hayek, president of the Swatch Group, said: "Creating a successful eyewear product is an exciting challenge through a re-interpretation of the product categories that Swatch is a globally recognized lifestyle brand whose products are extremely expressive, Good at catching trends and emotions: In addition to watches, glasses also belong to the category of lifestyle products, because it also combines the fun, fashion and quality, by consumers. Xiafei Connaught is a very good partner, with The most exquisite manufacturing technology and technology, we are very pleased to be able to work with them. " About Xiafei Connaught Group Safilo Group is a leading Italian manufacturer and marketer of eyewear, a worldwide leader in high-end sunglasses, frames and sportswear, renowned worldwide for its high quality and good reputation. With outstanding design inspiration and strong brand awareness, as well as from 1878 of the superb production process, Xiaofei promise extraordinary design into a remarkable product. With more than 30 subsidiaries worldwide, Safran has exclusive distributors in key markets including North America, Latin America, Europe, the Middle East, Africa, Asia Pacific and China. Xiafei Connaught dedicated to 39 countries around the world to provide quality products. Alfama Group's brand portfolio includes Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, Givenchy, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max & Co., Pierre Cardin, Saks Fifth Avenue and Tommy Hilfiger. Safilo Group is listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI) and in 2014 its net income exceeded Euro 1.178 billion.