Jay Chou's song "Doomsday" in the rock music, Del Hui latest TVC to break the chamber of secrets, out of the vast sky of creativity turned out in CCTV 5 and Sina, Youku video and other mass media simultaneously, in this bright Summer brings a fresh flavor to the audience and the industry. This is the second wave of strong publicity campaigns launched by Del Pacific after the "Out One Day" sports public benefit movie is marketed. It encourages the younger generation to break free from the shackles of the sky and out of the vast sky. Recently, Del Hui and Renren jointly launched the "I Route Creation" second quarter creative online campaign launched in a fun and creative game style in a big way and promoted its newest brand TVC. Inviting users to break out of the closet to break themselves and interpret their courage to compete, Dare to break new brand spirit. The event subverts the previous style, with the brand TVC as the creative idea and the secret room as the main scene of the game. It aims to show the concept of "Breaking the Chamber of Secrets and Breaking Through the Self" and strongly extricate themselves from shackles and inspire young people to challenge themselves and create their own style. Activities also set up part of the lucky draw, send millet phone, brand spokesman Jay Chou signature CD and Jay Chou fans tailored "Jack obsessed" and other prizes, so that users have fun, Chang won the surprise. Since the launch of the activity, the number of participants has been increasing day by day, becoming a major head start of expanding brand awareness and spreading the brand new spirit of daring to compete and daring to break through. The second season of "I Route Creation" is composed of three games of "map", "secret language" and "power". Among them, the "map" link to video decryption as the main form of game. "Whisper" part of the music beat interactive content for the game, easy to use, strong sense of rhythm, brand TVC theme song as the game whisper, players enjoy the music can also participate in the game, to win points. The last "power" is through the invitation of friends to allow users to collect enough power to trigger a chain reaction to attract more attention of users, savings broke the power of the Chamber of Secrets. After three tests, the final clearance of the players will experience the breakthrough room secret stimulus, and Jay hearty hearty break through a small space, to the vast sky of freedom and pleasure.