In the streets of Switzerland and the community casually talking about the Hayek family, will always hear the reply, "their home is really too rich." The watch Kingdom founded by the Lebanese immigrant Old Hayek not only successfully let Switzerland The watch industry, which resisted the quartz crisis of the 1970s and became synonymous with today's "premium watch," also made the Hayek family one of Switzerland's most famous families. Left: Marc A. Hayek, Blancpain President and CEO Right: Blancpain "Brand Culture Ambassador" In 2010, the old Hayek died. The watch kingdom, which is home to nearly 20 rich-layer watch brands, continues to be run by Hayek's descendants. Mark Hayek, who was a standard, rich man for three generations, grew up urinating on his grandfather Hayek. However, unlike the traditional Chinese parents, Hayek did not train children to inherit from the beginning. Industry, his son, Mark Hayek's uncle, is also the current global CEO of Swatch Group Nick Hayek, initially went to Paris to learn the film according to their own interests, when the producer, and later Because the need of the father company to shoot the advertisement was invited by the marketing department. Mark Hayek, Kirnik, Hayek, was free, and last month he was the first to come to China for the first time in a few years as CEO of Blancpain, Breguet and Jacques DeLo, Shanghai Xintiandi flagship store to participate in ribbon-cutting activities. In fact, not that he did not want to come. In April 2010, he was supposed to attend the opening of the Blancpain store in Shanghai Peace Hotel, but he was absent after he was told that he was hurt while playing the car , Can not get on the plane. Playing races and diving, like most other rich-born children, is Mark Hayek's favorite craze for sports, with photos of Mark Hayek dressed in racing suits published in Blancpain's corporate journals . Last month, in an interview with reporters, he himself acknowledged that "I started diving and getting support from my family when I was a young man. At that time, my family would take me to the Mediterranean for a vacation. Also like racing, to track down, may be from the age of 6, my father will take me to the park to ride a motorcycle. Whether it is diving or racing, in fact, are very risky movement, passion, Mark Hayek felt that although the risk is terrible, but they can be controlled. "I can know where my limits are in every exercise, which is the greatest charm of this extreme sport." [Page] Chinese calendar orphan watch Mark Hayek held a cross-industry talk in Shanghai and Liang Wen-tao. Liang Wen-tao thinks people who love racing are often judged out of the ordinary. They are wild, but Mark Hayek feels that their character There may be a wild side, all need passion, but more need calm. Only in this way can we guarantee safety. This and his watch business is the same, and must not be because of the temporary enthusiasm and ruin the entire century history of the brand, be sure to make any decision before a detailed assessment. In recent years, Blancpain has developed very rapidly in China. The Chinese calendar, which was launched last year at the Swiss Fair, attracts people's attention. However, Hayek said the idea was not completed in the Swiss office. Many R & D personnel have I've been to China to study the ancient Chinese calendar. This is nothing to avoid, China has long been one of the most valued high-end Swiss watch market, understand the Chinese market and success, it means that the brand in half the world's success, Mark Hayek colleagues, Blancpain Global Market Director Alain Delamuraz knows everything about doing business in China. "You have to be friends with the Chinese and drink with them." In fact, the Blancpain watch today indeed become the most popular high-end watch brand in China in recent years, Kang Weikai accompanied Blancpain table to participate in several Blancpain VIP events held in the country, Blancpain sales of high-end table has been extended To Shijiazhuang, Nanning, such a luxury city in the area of ​​consumer spending is not prominent, and the results quite good. At an event in Shijiazhuang, a 400,000 female watch was bought by a low-key buyer. At the Basel Watch Fair last year, the Chinese version of the Chinese calendar, Platinum, was launched in a limited edition of 20 pieces. In 2012, Beijing Shin Kong Place in April showed less than a week, was booked 6. Blancpain itself is also quite rapid development in Mark Hayek just took over the oldest Swiss watch brand, his staff only 100 people, today the number has doubled. Blancpain also more than a long history of this image, become more active. Today, the brand has many of the same qualities as his master. Blancpain new fifty 噚 Bathyscaphe diving watch Since its debut in 1953, Blancpain Fifty Fathoms has become a favorite for divers who love diving professionals, and now, more like the brand CEO of their own personal characteristics into the matching watch itself, Mark sea Yekaterk has long dive into an essential part of life. "Although the lake in Switzerland can also dive, but I prefer to dive in the sea, I like the Mediterranean, but the south of France is not bad, and close to my home, just drive four or five hours, where there can be a diving weekend. In the meantime, the relationship between Blancpain and diving is deepening. In April this year, Blancpain sponsored a 40-day expedition to Laurent Ballesta, a famous French diver and marine biologist, in the coastal waters of South Africa. The purpose of their trip is to examine the legendary marine benthic creatures, coelacanths. In addition, Blancpain and National Geographic are also launching a "Protracted Marine Expedition" program that combines exploration, research and conservation with the Diving School in Eitre Bleu, Monaco Last year, Blancpain also sponsored the World Ocean Summit hosted by the Economist. Mark Hayek also brought to the brand another one of his own hobbies, and today Blancpain formed its own fleet, and Lamborghini jointly organized a race car, and the game from Europe to Asia. Last May, Mark Hayek and his partner Peter Cox opened the Lamborghini Gallardo GT3 race at the Blancpain Blancpain Pro - amateur at the second stop of the Blancpain Series at Silverstone Station Mixed race got fourth place, ranked 15th overall ranking. On the weekend of June, he went to the weekend race at the Paul Ricard Speedway in southern France. Mark Hayek believes that the family really made his success a foundation because he was able to grow up in a world of watches and clocks, but these hobbies helped him more. "If I do not work in a family business today, I would probably Become a professional diver, but today I am passionate about them, and it has nothing to do with family, because if you do not love your job, you will never be able to have a pleasant psychological experience. "