Bangladesh transformed into a purchasing hub that drew global sportswear brands

Bangladesh is moving towards the center of the global outdoor apparel development, as long as there are major sporting events, many procurement functional sportswear brands will be long queues at Bangladesh garment manufacturers door. The main feature of well-known brands (such as Nike, Adidas and Puma) that attract long-term acquisition of Bangladeshi clothing is the quality and competitive quotation of Bangladesh's exports. Interview with Mr Ahasan Khan, Vice President of Bangladesh's Viyellatex Group, the Indian media Fibre2fashion said: " Sportswear brands traditionally used to source from traditional purchasing centers such as China, Taiwan, Thailand and India but recently due to Bangladesh's ability to produce Capacity and competitiveness over those countries, Bangladesh has become the focus of procurement of all sportswear brands. He explained that "in the past they only bought low-priced products in Bangladesh. Now Bangladesh has shown to them that Bangladeshi enterprises have the production capacity of quality products in the high-end market and at the same time, our work force has production skills." "We have a lot of integrated knitwear or jersey manufacturers, each of which can take a large number of orders and offer competitive prices because our labor costs are lower than in other parts of the world, and these advantages have led most of the world's brands Procurement to Bangladesh. "Another important issue is that most sportswear brands are expanding their product portfolio, from specialty sports to lifestyle products, which increases the range of products and projects." "People would rather wear sportswear as a fashion apparel or casual wear that was earlier only sporting apparel, which also helped to increase the visibility and wear range of sporting and casual apparel." He concluded by saying: "Viyellatex is one of the world's leading knitwear manufacturers and our clients include the well-known Puma and Adidas, who have established strategic partnerships with us as a sports brand and we also offer products to other well-known brands Such as G-star, Esprit, Marks & Spencer, etc. "

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