Sanken Analyse Dongfeng Honda November sales

Dongfeng Honda November sales grow 13.9% year on year, with over 22,000 CR-Vs sold Recently, Dongfeng Honda released its latest sales data in November with terminal sales reaching 69,463 units, growing 13.9% year on year and wholesales sales reaching 69,814 units, increasing 10.2% year on year. Besides, its cumulative terminal and wholesale sales in the previous eleven months reach 650,664 units and 647,371 units with year-on-year growth of 25% and 27.8% respectively. Honda CR-V model has a terminal sales volume of 22,790 units in November with a month-on-month growth of 27.86% and year-on-year growth of 39%. In the past several months, CR-V showed steady sales growth, though it didn`t have a good performance when launched. And the sales momentum is expected to continue in the future. Honda XR-V show terminal sales of 12,696 units in November and ranks first among the small-size joint-venture SUV models in many months. But Honda XR-V sales decline greatly in October with a monthly sales volume of only 7,662 units. The recovering November sales still lag behind the previous performance. It`s expected that XR-V will face greater pressure with the oncoming launch of Mazda CX-3 and other strong competitors. Middle-size SUV model Honda UR-V November sales reached 5,565 units with a monthly growth of 27.64%, still facing fierce competition in market. The hot car model Honda Civic had a terminal sales volume of 16,069 units in November, which may not grow greatly as a result of limited production capacity. Dongfeng Honda delivered 4,031 Elysion vehicles in November, increasing 19.65% year on year. Although Honda Jade`s new version increases its body height and power, its sales volume shows little changes.

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