Only a few days before the opening of the World Cup, the situation becomes clearer: Today's watchmakers have finally seen the benefits of soccer a few years ago that they did not quite understand. For all brands, including luxury goods, football's popularity makes it the best publicity vehicle. Watch industry is no exception. High-end watches and top stars contain a harmonious relationship between the intrinsic. Someone may ask: What kind of illiteracy can be used to play football and what the luxury brands created for the elites can have in common? Actually, asking such a question in such a wording is in itself a rejection of this era and forgetting exactly what is on the playground God - their level of education is not important - the dreams that come out are the paradise for ordinary people to consume. From this point of view, football and other sports are not much different, all from the pursuit of competition and victory walked into the current business era. Therefore, they are the best representatives of the current social and consumer desires. As early as the 1950s, Madrid clubs started to use Vulcain timepieces to train. More than 20 years ago, Audemars Piguet became a sponsor of the Swiss national team (with limited success, because the public at the time did not understand the connection between players and luxury brands). However, in recent ten years, the fusion of soccer and high-end watches has been getting faster and faster, especially after the massive march of Hublot. The major watch brands compete fiercely outside the football arena for the most successful players (including retired stars), coaches (a recent phenomenon) or legendary teams. The white-hot business competition has also led to a lot of ridiculous or even outrageous phenomenon, such as the team sponsor is a watch brand (the Swiss national team and Carl F. Bucherer (Bao Qi Lai), but the coach has chosen another brand (Ottmar Hitzfeld Ottima Hirschfeld and IWC IWC) .This chaos greatly reduced the effectiveness of information delivery ... ... This summer, countless watch brands want to appear in the glory of Brazil under the sun, but the biggest winner belonged Hublot (Hublot) .It's omnipresent, not only became a FIFA's designated timepieces, but also signed a large number of internationals and coaches.Only one ace team is not in the list of Hublot (Hublot): the host Samba Legion The olive branch headed Parmigiani. In star terms, Lionel Messi will fight for Audemars Piguet and Cristiano Ronaldo for a few years with Time Force to TAG Heuer, Embrace. However, although this talented star amazing work on foot, marketing eloquence is slightly worse. Not long ago he faced the camera with the TAG Heuer watch saying "I have more than 50 watches in my home, but from now on I only wear the brand." In contrast, Pelé ( Bailey) to be much older. In his mouth, business alliances like all the options in his career were "God let me choose Hublot." It seems that he is not only the king of football, but also a well-deserved advertising king!