Multimedia Electronic Publication Creation Process
l. The organization and management of creative teams of multimedia electronic publications
The organization of multimedia electronic publications creation team (as shown in Figure 1).
Multimedia electronic publishing teams are generally composed of editors, text editors, art editors, audio editors, video editors, and software engineers.
The multimedia electronic publishing team generally adopts the Workgroup system. Each working group is composed of 3-5 people. The main personnel include software engineers (general and editors, editors, video editors), text editors and art editors. The division of labor above is not absolute, and can be adjusted according to the characteristics of the project and the actual situation of the members of the working group.
Director
(l) Responsible for controlling and managing the entire production process. He is the leader of all members of the working group and has the same role as the general enterprise product manager.
(2) From the company's internal customers to seek the source of funds, manage the production of funds, and deal with the corresponding accounts.
(3) To coordinate the work progress of all members of the working group; to make the production of multimedia from the script of the article and rough shots enriched into a complete and vivid picture; to determine the overall audiovisual effects and expressions of the program, to grasp each audiovisual element and the overall feeling of Consistency; confirming the expression of the program can attract the interest of the target customers and effectively convey the theme and content of the program to the audience.
(4) Responsible for external liaison and arranging related affairs. For example, arrange recording studios and studios; find ready-to-use materials such as photographs, music, or videotapes; purchase equipment and equipment needed during the production process; and consult and negotiate on outsourcing work.
(5) Responsible for the production process, time planning and budget control, confirming that some of the work has been approved by the customer or the responsible supervisor, supervising the quality of the production and being responsible for the final product.
text editor
Responsible for gathering opinions of experts and related personnel and writing multimedia scripts.
Art editor
(l) Determine the overall appearance of the program, including the background color, font format, and the complexity of the user interface; perform detailed screen layout and segmentation, and determine the audiovisual elements used in individual areas; complete the sub-camera production.
(2) Responsible for collecting all kinds of necessary image resources, may need to photograph, scan, buy off-the-shelf image library or create oneself.
(3) Responsible for creating animations.
Audio editing
The voice narration, background music, special sound, etc., which is responsible for recording and explaining, preferably have the knowledge of MIDI and recording engineering, and digitize it.
Video editing
Video editing should master video recording techniques and digitize them.
software engineer
According to a pre-written multimedia script, a variety of multimedia materials such as text, graphics, audio, video, animation, etc., are prepared and integrated using ready-made editing tools, writing tools, or programs to generate a final product.
2. Multimedia Electronic Publication Process
The process of multimedia electronic publications is shown in Figure 2. Here are some of the issues in the process outlined below:
(l) Topics
1 principle of selecting topics
· Practicality: Compared with traditional publications, multimedia e-publications on the market today are mostly icing on the cake and lacking innovation. That is to say, it can be bought or not for the purchaser, which is one of the main reasons why the multimedia electronic publication market is less booming. Imagine that if all the multimedia electronic publications can fully exploit the advantages of multimedia technology and have flexible interactivity and attractiveness of sound and text, then the market will surely be another sight.
• Small and refined: As multimedia electronic publications require a lot of manpower, material resources, and financial resources, if they pursue a large scale, they will inevitably increase costs, which will in turn lead to higher prices. However, the purchasing power of consumers is very limited. Therefore, it is difficult to recover the investment at present, so we must adopt the principle of smallness and precision.
• Education for elementary and middle school students: "A century-long plan, education-based". Our country has always paid attention to the tradition of education. Therefore, multimedia electronic publications for primary and secondary education will become the most potential consumer market. The auxiliary materials published in the form of multimedia electronic publications are visual, intuitive, vivid, and easily accepted by students. This is unmatched by any other teaching method.
2 Questions to Consider When Choosing Questions
User range, spending power, purchasing motivation;
·Theme content, data copyright;
· Performance strategy;
· Playback environment;
Development costs, cycles, resources
·Price positioning;
·Circulation;
·Cost-effectiveness;
·Market Competitiveness;
· Investment recovery rate;
· complexity of software content;
·Feasibility Analysis.
(2) Organizational resources
After selecting the topic, resources can be organized.
Resources include multimedia information such as: text, graphics, images, sound (including music), animation, movies, and so on.
Organizing resources is to collect and organize resources, such as collecting and arranging the words, graphics, images, tapes, video tapes, etc. that you will use.
When organizing resources, we must strictly control the quality and consult with relevant experts as much as possible to ensure the accuracy, integrity, and authority of resources.
(3) Write a multimedia script
Multimedia scripts are the core of multimedia electronic publications. Due to the different characteristics of multimedia products, the script format and representation method are not the same, but the script creator should grasp the nature and characteristics of multimedia, that is, multimedia integration and interactivity. The multimedia script is similar to the movie screen in a certain degree, and it should eventually be categorized into "sub-shot" scripts, including layout design, graphic scale, display mode, color tone, music rhythm, and interactive mode. The details are as follows:
· Formulate program goals, outlines, and expressions;
· Flow chart and Story Storyboard (Storyboard);
·Program system function planning;
· Interactive function planning;
Define the production environment platform and playback system (hardware and software tools);
Screen design;
User interface design/interactive design;
· All kinds of media script writing: text, graphics, images, sound (including joy), animation, video script;
· Commercialized packaging design;
· Design document writing and evaluation.
(4) Edit resources
Editing resources is to turn organized resources into resources that computers can accept. In other words, the text to be input to the computer, graphics, images to scan into the computer. Of course, you can also use your existing image/graphic library or draw your own drawing tools. Recordings and video recordings are digitized into computers through sound cards and video compression cards, respectively.
Organizing editorial resources is a very arduous task, and its workload must occupy 70% - 90% of the total workload of producing multimedia electronic publications. In this process, every staff member must establish a strong sense of quality and choose the responsible person We must strictly control the quality, because only high-quality resources can produce high-quality products.
(5) System production
By the software engineer, according to a pre-written multimedia script, various well-written multimedia materials such as text, graphics, audio, video, animation, etc. are integrated using ready-made editing tools, writing tools, or programs to generate the final product.
There are many multimedia authoring tools on the market today, of which the popular ones are: Multimedia, ToolBook from Asymetrix, Authorware, Director from Macromedia, and Viewer from Microsoft. Unfortunately, no one tool can satisfy everyone's needs (of course, this hope is also impractical). Therefore, it is necessary to make a choice. Authorware is best suited for producing interactive training materials; ToolBook is the tool of choice for making large multimedia CD-ROM books, such as Encyclopedia. The criteria for choosing a tool are: Can it meet your needs, be easy to use or not, cost is high and low, other factors are second only.
Here, it is worth mentioning that it is necessary to buy genuine licensed software, otherwise it will be endless trouble. There are a lot of pirated software on the market. Many users even map and use it, and often die inexplicably in the process of use, and even lose information, causing huge losses to the work. Therefore, we strongly recommend that users must purchase genuine software.
After selecting a good tool, you first need to familiarize yourself with the tool and recommend users to participate in the training. This can greatly save time.
In addition, multimedia electronic publishing is a new thing after all, so it is very important to learn from the experience of others, and you may wish to buy a few more classic CD-ROM publications for reference.
(6) Product Testing, Optimization
After the system is completed, it must be thoroughly checked to correct errors and fix loopholes. If possible, you need to optimize, for example, whether the layout design is beautiful, whether the speed can be improved, etc. The specific content is as follows:
· Correctness of program content;
System function test;
·Installation test;
·Executive efficiency testing;
Compatibility Test: Cross-platform (Windows, DOD, MAC);
Internal personnel testing;
External personnel testing;
(7) Production and Distribution
After inspection, optimization, and confirmation that there is no problem, you can "burn" the gold plate. The "burned" gold plate must have special equipment, such as Sony's CDW-900E Recording Unit. If you do not "burn" the gold plate, you can also save all your documents on tape and take them to the factory for printing.
The manufacturer will engrave your data into a master disk and then it will be ready for production on the production line.
At the same time, some instruction manuals and product packaging are also needed. Promotional materials, etc. (Unfinished)
l. The organization and management of creative teams of multimedia electronic publications
The organization of multimedia electronic publications creation team (as shown in Figure 1).
Multimedia electronic publishing teams are generally composed of editors, text editors, art editors, audio editors, video editors, and software engineers.
The multimedia electronic publishing team generally adopts the Workgroup system. Each working group is composed of 3-5 people. The main personnel include software engineers (general and editors, editors, video editors), text editors and art editors. The division of labor above is not absolute, and can be adjusted according to the characteristics of the project and the actual situation of the members of the working group.
Director
(l) Responsible for controlling and managing the entire production process. He is the leader of all members of the working group and has the same role as the general enterprise product manager.
(2) From the company's internal customers to seek the source of funds, manage the production of funds, and deal with the corresponding accounts.
(3) To coordinate the work progress of all members of the working group; to make the production of multimedia from the script of the article and rough shots enriched into a complete and vivid picture; to determine the overall audiovisual effects and expressions of the program, to grasp each audiovisual element and the overall feeling of Consistency; confirming the expression of the program can attract the interest of the target customers and effectively convey the theme and content of the program to the audience.
(4) Responsible for external liaison and arranging related affairs. For example, arrange recording studios and studios; find ready-to-use materials such as photographs, music, or videotapes; purchase equipment and equipment needed during the production process; and consult and negotiate on outsourcing work.
(5) Responsible for the production process, time planning and budget control, confirming that some of the work has been approved by the customer or the responsible supervisor, supervising the quality of the production and being responsible for the final product.
text editor
Responsible for gathering opinions of experts and related personnel and writing multimedia scripts.
Art editor
(l) Determine the overall appearance of the program, including the background color, font format, and the complexity of the user interface; perform detailed screen layout and segmentation, and determine the audiovisual elements used in individual areas; complete the sub-camera production.
(2) Responsible for collecting all kinds of necessary image resources, may need to photograph, scan, buy off-the-shelf image library or create oneself.
(3) Responsible for creating animations.
Audio editing
The voice narration, background music, special sound, etc., which is responsible for recording and explaining, preferably have the knowledge of MIDI and recording engineering, and digitize it.
Video editing
Video editing should master video recording techniques and digitize them.
software engineer
According to a pre-written multimedia script, a variety of multimedia materials such as text, graphics, audio, video, animation, etc., are prepared and integrated using ready-made editing tools, writing tools, or programs to generate a final product.
2. Multimedia Electronic Publication Process
The process of multimedia electronic publications is shown in Figure 2. Here are some of the issues in the process outlined below:
(l) Topics
1 principle of selecting topics
· Practicality: Compared with traditional publications, multimedia e-publications on the market today are mostly icing on the cake and lacking innovation. That is to say, it can be bought or not for the purchaser, which is one of the main reasons why the multimedia electronic publication market is less booming. Imagine that if all the multimedia electronic publications can fully exploit the advantages of multimedia technology and have flexible interactivity and attractiveness of sound and text, then the market will surely be another sight.
• Small and refined: As multimedia electronic publications require a lot of manpower, material resources, and financial resources, if they pursue a large scale, they will inevitably increase costs, which will in turn lead to higher prices. However, the purchasing power of consumers is very limited. Therefore, it is difficult to recover the investment at present, so we must adopt the principle of smallness and precision.
• Education for elementary and middle school students: "A century-long plan, education-based". Our country has always paid attention to the tradition of education. Therefore, multimedia electronic publications for primary and secondary education will become the most potential consumer market. The auxiliary materials published in the form of multimedia electronic publications are visual, intuitive, vivid, and easily accepted by students. This is unmatched by any other teaching method.
2 Questions to Consider When Choosing Questions
User range, spending power, purchasing motivation;
·Theme content, data copyright;
· Performance strategy;
· Playback environment;
Development costs, cycles, resources
·Price positioning;
·Circulation;
·Cost-effectiveness;
·Market Competitiveness;
· Investment recovery rate;
· complexity of software content;
·Feasibility Analysis.
(2) Organizational resources
After selecting the topic, resources can be organized.
Resources include multimedia information such as: text, graphics, images, sound (including music), animation, movies, and so on.
Organizing resources is to collect and organize resources, such as collecting and arranging the words, graphics, images, tapes, video tapes, etc. that you will use.
When organizing resources, we must strictly control the quality and consult with relevant experts as much as possible to ensure the accuracy, integrity, and authority of resources.
(3) Write a multimedia script
Multimedia scripts are the core of multimedia electronic publications. Due to the different characteristics of multimedia products, the script format and representation method are not the same, but the script creator should grasp the nature and characteristics of multimedia, that is, multimedia integration and interactivity. The multimedia script is similar to the movie screen in a certain degree, and it should eventually be categorized into "sub-shot" scripts, including layout design, graphic scale, display mode, color tone, music rhythm, and interactive mode. The details are as follows:
· Formulate program goals, outlines, and expressions;
· Flow chart and Story Storyboard (Storyboard);
·Program system function planning;
· Interactive function planning;
Define the production environment platform and playback system (hardware and software tools);
Screen design;
User interface design/interactive design;
· All kinds of media script writing: text, graphics, images, sound (including joy), animation, video script;
· Commercialized packaging design;
· Design document writing and evaluation.
(4) Edit resources
Editing resources is to turn organized resources into resources that computers can accept. In other words, the text to be input to the computer, graphics, images to scan into the computer. Of course, you can also use your existing image/graphic library or draw your own drawing tools. Recordings and video recordings are digitized into computers through sound cards and video compression cards, respectively.
Organizing editorial resources is a very arduous task, and its workload must occupy 70% - 90% of the total workload of producing multimedia electronic publications. In this process, every staff member must establish a strong sense of quality and choose the responsible person We must strictly control the quality, because only high-quality resources can produce high-quality products.
(5) System production
By the software engineer, according to a pre-written multimedia script, various well-written multimedia materials such as text, graphics, audio, video, animation, etc. are integrated using ready-made editing tools, writing tools, or programs to generate the final product.
There are many multimedia authoring tools on the market today, of which the popular ones are: Multimedia, ToolBook from Asymetrix, Authorware, Director from Macromedia, and Viewer from Microsoft. Unfortunately, no one tool can satisfy everyone's needs (of course, this hope is also impractical). Therefore, it is necessary to make a choice. Authorware is best suited for producing interactive training materials; ToolBook is the tool of choice for making large multimedia CD-ROM books, such as Encyclopedia. The criteria for choosing a tool are: Can it meet your needs, be easy to use or not, cost is high and low, other factors are second only.
Here, it is worth mentioning that it is necessary to buy genuine licensed software, otherwise it will be endless trouble. There are a lot of pirated software on the market. Many users even map and use it, and often die inexplicably in the process of use, and even lose information, causing huge losses to the work. Therefore, we strongly recommend that users must purchase genuine software.
After selecting a good tool, you first need to familiarize yourself with the tool and recommend users to participate in the training. This can greatly save time.
In addition, multimedia electronic publishing is a new thing after all, so it is very important to learn from the experience of others, and you may wish to buy a few more classic CD-ROM publications for reference.
(6) Product Testing, Optimization
After the system is completed, it must be thoroughly checked to correct errors and fix loopholes. If possible, you need to optimize, for example, whether the layout design is beautiful, whether the speed can be improved, etc. The specific content is as follows:
· Correctness of program content;
System function test;
·Installation test;
·Executive efficiency testing;
Compatibility Test: Cross-platform (Windows, DOD, MAC);
Internal personnel testing;
External personnel testing;
(7) Production and Distribution
After inspection, optimization, and confirmation that there is no problem, you can "burn" the gold plate. The "burned" gold plate must have special equipment, such as Sony's CDW-900E Recording Unit. If you do not "burn" the gold plate, you can also save all your documents on tape and take them to the factory for printing.
The manufacturer will engrave your data into a master disk and then it will be ready for production on the production line.
At the same time, some instruction manuals and product packaging are also needed. Promotional materials, etc. (Unfinished)
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