The future development trend of China's newspaper industry

According to the analysis of the leadership of the China Press Association, the following four major trends will emerge in the development of China’s newspaper industry in the future:

1, newspaper competition will be more intense

According to the relevant protocol of China's accession to the World Trade Organization, the State allows the establishment of Sino-foreign joint ventures and foreign-funded enterprises engaged in the distribution of books, newspapers, and periodicals. Foreign capital will legally enter the newspaper distribution field within one or two years. In view of the fact that the field of advertising services has been open to foreign investment, in fact the main business areas of the newspaper industry have been open to the outside world. The entry of foreign capital will further intensify competition in the newspaper industry. Competition may mainly focus on the control of newspaper distribution networks and competition for outstanding professionals.

2. The newspaper grouping process will continue to develop

The conglomeration of newspapers in China is still in its infancy. The industrial nature of the newspaper industry will further promote the development of the newspaper industry towards the group, so the process of newspaper grouping will continue to develop so as to truly realize the group-to-market Centralized control. At the same time, with the adjustment of relevant national policies, some newspaper groups will accelerate the pace of cross-media and cross-regional operations, and eventually form a large-scale news media group integrating newspaper, radio, television, and network.

3, newspaper market will be more perfect

In order to better adapt to the needs of social changes and market competition, the Chinese government will further strengthen the rectification of the newspaper market order and further establish and improve the newspaper market system that meets the requirements of building a socialist market economy with Chinese characteristics for the development of the newspaper industry. Create a more open, fair, fair and transparent competitive environment. In the future, whether it is the traditional organ newspapers or the emerging mass newspapers, it must be based on its own advantages and through standardized market competition to achieve the foundation and space for development.

4, China’s newspaper industry has a promising future

In the new century, China has entered a new phase of building a well-to-do society in an all-round way and accelerating the progress of socialist modernization. It can be predicted that China’s economy will continue to maintain its healthy and rapid development momentum in the future. This laid a good foundation for the development of China’s newspaper industry. At the same time, China has a population of 1.3 billion, a huge potential readership, and Asia's second largest advertising market after Japan, which provides a prerequisite for the development of China’s newspaper industry. Therefore, China’s newspaper industry in the 21st century will surely achieve greater development.