The pos machine comes with the "black powder" attribute, which becomes a negative news "manufacturing machine"!
"POS machine sets are messy like: eating out the supermarket purchase order", "POS flow card wholesale scam! Lead to hundreds of thousands of POS machines can not be used" ... search online POS machines, such negative news can be seen everywhere, Some netizens ridiculed: POS machines have become "breaking things".
In this regard, mobile payment and 020 solution to solve the expert game, said that the POS machine is in the situation of internal and external troubles, the negative news will make the situation of the POS machine worse.
Then, in the end, the POS machine is facing a dilemma, so that the game pays for it, and the POS machine has the opportunity to reverse the situation?
Industry classification canceled, part of the profit disappeared
First of all, the "top boss" of the POS machine wants to "internal rectification" - this year the central bank made a heavy statement, will reform the pricing mechanism for bank card credit card fees as soon as possible, cancel the industry classification, implement unified standards, and fundamentally eliminate the opportunity of the package. .
Saifu explained that because the current processing fee varies from industry to industry, from 0.38% to 1.25%, the span is very large. The amount of the fee is directly related to the interests of the merchants. The merchants want to install a cheap POS machine. In this case, operators in the POS industry will pull customers and make profits.
"And once the classification is cancelled, the gray profit disappears." Saifu believes that this will hit the enthusiasm of merchants and POS agents to a certain extent, affecting the development of POS machines.
Foreign enemy "dry" support, traditional POS machine can not afford to hurt
The rise of mobile payments has also hit the traditional payment market.
Saifu said that although the POS machine is much more advanced than the previous transaction methods and merchant management, the POS machine always encounters the problem that the fish and the bear's paw cannot have both. As for the game payment example, the wireless POS machine is greatly affected by the strength of the communication signal, and the data is easy to lose, and the wired POS machine has a range limitation, and the customer experience is worse than the wireless POS machine.
In addition, the application procedure of the POS machine is complicated, and it is often necessary to prepare a lot of documents, fill out an application form, sign a service agreement, etc., and wait for a period of time to pass the review after submission.
"However, the mobile payment platform represented by Alipay and WeChat payment has effectively solved the above problems." Sai said that the application procedure is convenient, the operation is simple, and the low rate is an important reason for mobile payment.
Saifu introduced: Consumers pay only by QR code or sound wave, which is convenient and fast; due to the improvement of technology, the billing rate under the mobile payment line is generally lower than that of the POS machine; in addition, the POS machine makes the merchant Management informationization, but mobile payment makes informationization more valuable. Through data, consumers can analyze their shopping habits and consumption levels, and then achieve precise marketing.
In addition, mobile payments are also rich in "cognac" support!
Saifu believes that Alibaba, Tencent, Baidu and other big players each cultivate mobile payment tools. Although they love each other, their common goal is to cultivate and expand the mobile payment market. In the past two pairs of twelve, Alipay has spent 1 billion yuan to build the offline "double eleven" to cultivate users' mobile payment habits. At the beginning of this year, the WeChat red packets that made people stunned were also playing such a small calculation.
Leverage the strength of the foreign aid POS machine gorgeous turn?
Internal rectification, external siege, POS machine market is shrinking, and gradually decline, the revenue of POS machine agents is directly affected. A POS agent said that the days are now "bitter haha."
So, is the POS machine going to the stage of the performance and the moment of exiting the historical stage?
"No no no," Saifu denied this view. Saifu believes that although the market is shrinking, the market is not dead. First, mobile payment has not yet formed a certain scale, and the habitual thinking of merchants and consumers has not yet broken. Second, the POS machine acquiring system accumulated by merchants for many years has formed a large amount of data, and is reluctant to give up POS machines to use mobile in the short term. Payment; Third, security issues, the security system of the POS system is getting better, and the security system of mobile payment is still in its infancy.
In addition, Saifu said that the POS machine market is not dead and there is still room for self-help. "Since the mobile payment market has broad prospects, POS machines can be continuously upgraded to become POS machines that can support mobile payments." Saifu said that many POS manufacturers are now transforming in this direction.
In addition to shaking hands with mobile payments, traditional POS machines also embrace the 020 market. Saifu believes that the current 020 capital boom continues, the 020 market enters a period of rapid development, and POS machines can also carry such 020 development express trains to achieve a gorgeous turn.
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