Nail payment Yin Bo: 2016 will become the Internet POS first year

On January 12th, China's most authoritative mobile payment industry event - "2016 China Mobile Payment Annual Conference" was held in Beijing. The conference was based on the "Internet + era mobile payment" theme, and was driven by the current "Internet +" The mobile payment technology, the market innovation brought by model innovation, and the ecological changes have explored the development and future trends of China's mobile payment market. Nail paying CEO Yin Bo, at the meeting, delivered a keynote speech entitled "Where is the next Alibaba?", he believes that 2014 is the first year of mobile payment, and the mobile payment giant’s market competition in the C-end is initially set. The battlefield has started to move to the B-end from the C-end. It is imperative for the Internet POS to compete on the merchant's checkout counter, and 2016 will definitely become the Internet POS first year.

Nail Payment CEO Yin Bo delivered a keynote speech at the meeting
What is an internet POS?

Yin Bo mentioned in his speech that Internet POS actually refers to intelligent cloud POS. Why is the definition of intelligent cloud POS as Internet POS? He believes that Internet POS is more in line with the cognitive needs of users, and is more suitable for Internet thinking. Accepted by the user.

Today, with the rapid development of the Internet, traditional POS has become more and more difficult to meet the payment needs of merchants. The traffic is too small, the operating cost is high, the money can't be collected, the customer's return rate is low, the business decision is difficult, the credit loan troubles, etc. A series of problems all cause headaches for merchants. It is crucial to help physical merchants solve these problems through the Internet and increase operating income.

The Nailpay OS, a smart cloud POS cash register system developed by nail payment, which is centered on user needs, is widely recognized by industry and merchants. The system is designed around the number of key customers to increase operating income, customer frequency, and customer price. The marketing application is used for precise promotion, so that merchants and consumers can build a relationship through payment, which solves the problem of high cost of merchant marketing. To help merchants achieve business growth.

Why use Internet thinking to do POS?

Lei Jun, chairman of Xiaomi, defines Internet thinking: the Internet is not technology, and the Internet is an idea.

At present, investors' latest valuation of Xiaomi has reached 46 billion US dollars, becoming the fourth largest Internet company in China after Ali, Tencent and Baidu. His development has created a miracle in the history of Internet entrepreneurship in China.
Just as Lei Jun used Internet thinking, in just four years, Xiaomi grew from an unknown small company to a new mobile phone giant. If you use Internet thinking to do Internet POS, it will certainly create another miracle in the history of the Internet.

In the Internet's nine thinking modes, user thinking is its core. It means that in the Internet industry chain, according to the actual needs of users, "user-centered" to design and develop products, the right medicine, in order to help users solve actual operations. Difficulties and pain points in the middle. The nail POS+ developed by Nail Payment is a revolution in traditional POS equipment, and the POS machine is truly built into an era product that is in line with the development trend of the Internet.

Not only that, Internet thinking also tells us that the Internet is not a closed loop, and building an Internet POS needs to be open, integrated, and keep pace with the times. Not only to introduce big data analysis, to create a multi-party platform, to carry out cross-border integration, but also to make products simple, extreme, and constantly update iterations, in order to create industry miracles.

Internet POS

In recent years, with the increase of the state's support for Internet finance, China's mobile payment has developed rapidly, and a mobile financial service system with perfect transactions has been initially established, and mobile payment has become one of the most important products for financial service innovation in China.

Many influential traditional POS operators and manufacturers are also actively transforming to the Internet POS, but from the perspective of its transformation effect, it is not ideal. Although they also launched a variety of smart cloud POS, but fundamentally, these smart cloud POS, just increased the payment channel, but failed to fundamentally get rid of the traditional single-function POS single function constraints.

The nail POS+, which was first introduced in the industry, has subverted the traditional cash register method of POS. By using cloud computing, big data and other technologies, the nail smart cloud cash register system with unique architecture is implemented on smart devices. A single device can solve all hardware connections, one background manages all data and applications, and one data report solves all reconciliations. A business application ecosystem centered on payment is built for the entity merchants.

2016 is destined to become the first year of Internet POS

Yin Bo said at the meeting: 2016 will become the first year of Internet POS
According to the latest data released by China UnionPay, the scale of third-party Internet payment transactions in China will reach 139.20 billion in 2015, the number of Internet payment registration accounts will reach 1.378 billion, and the scale of mobile payment transactions will reach 71.23 billion. As the so-called "good horse with good saddle", the development speed of traditional POS can no longer meet the diversified payment scenarios, and has formed a huge market gap, and this gap is waiting for the Internet POS to fill.

Therefore, in the past 2015, Internet POS companies are also taking the time to carry out technological innovation and related UnionPay certification. It is foreseeable that in the next 2016, Internet POS will be madly sweeping across the Internet.

Looking at today's mobile payment war, the C-side competition is nearing the end, and the B-side Internet POS battle has just blown the horn. As Sima Qian's "Historical Records of Huaiyin Hou Biography" describes: "Qin lost its deer, the world is altogether." The competition for the B-side Internet POS market will inevitably lead to a situation in which there is a hegemony, or a combination of vertical and horizontal. It is not known whether we can recreate a BAT grand scene.

However, we can foresee that in this payment war without smoke, it will inevitably lead to major changes in POS. Internet POS will eventually replace traditional POS, leaving a glorious chapter in the history of China's payment development.

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