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Sparkling Monaco

TAG Heuer and brand ambassadors GEM Tang and Lee Yim-feng together with many media friends to attend the Formula 1 Monaco Grand Prix at the 2016 Formula One World Championships and experience the pure pursuit of movement and professionalism of the top racing events. As the official partner of the event, Tiger Regal witnessed every moment of the race in precise timing.


TAG Heuer family gathered in Monaco

Tag Heuer Connected Watch smart watch 18K rose gold special version shock release

Mr. Jean-Claude Biver, CEO of Tag Heuer and watchmaker of LVMH, warmly welcomes all guests. Brand ambassador, actor and race car driver Patrick Dempsey and Monaco Ambassador Catherine Fautrier also made their debut in Monaco, where they shared their experience with Tiger Regal and Motorsport Events.


TAG Heuer, the youngest winner in the history of F1, joined hands with Red Bull TAG Heuer Motorsports Max Verstappen to launch the TAG Heuer, ) Formula 1 Red Bull Tiger Haug Racing special watch.


Ambassador, TAG Heuer Ambassadors GEM Tang and Li Yifeng Brand Invitations to Glory Unveil the spectacular 2016 Formula 1 World Championships in Monaco, enjoy time-honored World Championships and experience the historic racing culture. As the brand's first Chinese global brand ambassador for women, GEM is also fortunate to visit Monaco's royal palace accompanied by Monaco Ambassador to China Catherine Fautrier to enjoy her exclusive exclusive travel.


In the meantime, Patrick Dempsey, an actor and racing driver with Tiger Tag Heuer, took the Red Bull Tiger Haug team together with Tycoon Hagen CEO and LVMH watchmaker Jean-Jacques Mr. Jean-Claude Biver took a group photo and saluted the brand's passion and indissoluble bond to the racing career.

TAG Heuer and F1 Formula One World Championship

From Juan Manuel Fangio, to Fernando Alonso, to Jenson Button, these are the greatest drivers of Tyggard TAG Heuer Part of the legendary history. The same is true of racing, but the most notable is the world-famous Monaco Grand Prix. In this arena, Tiger Hegemony in the field of racing will be the epitome of history forever loaded.


Pioneer watch brand Swiss TAG Heuer car Hall of Fame, including many champions Monaco Grand Prix drivers: Niki Lauda, ​​Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen ), Fernando Alonso and Lewis Hamilton. All of them were former brand ambassadors of TAG Heuer and even won championships.

The origins of the watch and racing world start with Tiger's vision: Tiger Regal is the first watch brand to work with the driver, which has also laid the brand's legendary position in racing. At the same time, race car racing time and time limit challenges and brand spirit complement each other. In such a driving force, based on the original establishment, Tiger TAG Heuer consolidates and continues to promote its own research and development and reached an all-time high - the TAG Heuer to create a number of excellent chronograph per second accuracy from / 10, 1 / 100th, 1 / 1,000th to 5 / 10,000th, continue to challenge the limits of precision timing.


Tiger's history is also closely linked to the Monaco Auto Club. In 1911, the Monaco Car Club created the Monte Carlo Rally, the first European car race. The design of the rally not only proved to the world that steam or gasoline vehicles can cross Europe during winter, but also place the famous race car Monte Carlo in the spotlight under the spotlight.

In the same year, Tiger & Tiger launched the first "Time of Trip" 12-hour chronograph designed specifically for aircraft and car dashboards. And in 1916 launched the first per second precision of 1 / 100th chronograph. In 1929, the Monaco Auto Club once again stood at the forefront of innovation and held the first F1 Grand Prix, which is also the first time in history that a car race was held in the city center.

Since 2011, Tag Heuer has continued to strengthen its friendship with the Monaco Auto Club and has signed a historic all-encompassing agreement: official partners and official timing partners.

TAG Heuer unveiled the world's first new watch in Monaco

- Two TAG Heuer Formula 1 Red Bull Racing special watches featuring a stainless steel quartz chronograph with a steel strap or a more sporty fabric strap.

- TAG Heuer Connected Watch smart watch 18K rose gold special edition. The first Connected watch by the Swiss pioneer watch brands and Intel and Google Andrew cooperation design and development, great success. Today, the Connected Watch comes in a 46mm case, crafted in 5N 18K Rose Gold and comes in a natural calf leather strap with black natural rubber lining for elegance and comfort.


- With magnificent Monaco and the coastal beauty of each other, the latest Aqua TAG Tag Heuer Aquamacer potential 300 meters automatic watch men and women at the same time on display.

- In addition, the famous TAG Heuer Monaco Caliber 11 chronograph also stunning appearance, that is, the 1969 version of the Tigao Heuer Monaco again. This square wristwatch also records the history of Swiss watchmaking with the first waterproof chronograph. Named after Jack W. Heuer in the 1969 Monaco Grand Prix, this watch has the perfect water resistance, breaking the aesthetic standards of traditional watchmaking while breaking the limits of innovation at the time. However, the truly revolutionary origin is inside the watch - the Caliber 11 chronograph, the first self-winding chronograph movement in watchmaking history. The crown is specially designed to the left of the watch, highlighting its innovative features that do not require winding.

TAG Heuer (TAG Heuer) and racing history of love

TAG Heuer is currently an official partner with F1 Red Bull Racing and a founding partner and official timing for the FIA ​​electric formula. In addition, Tiger Regal also serves as the legendary Carrera Panamericana, Goodwood Festival of Speed, Pike's Peak, Automobile Club de Monaco, the Monaco Grand Prix, the Indianapolis 500, the FIA ​​WTCC World Touring Car Championship endurance race, the Dempsey Racing Rally, Team, Official Timekeeping of FIM EWC.


Tag Heuer's position at the Monaco Grand Prix is ​​unique in the Swiss watchmaking industry. In the history of the Monaco Grand Prix, Tiger Hegemony has more titles than any other brand and Ayrton Senna is one of them. Oscar winner Steve McQueen (Steve McQueen) favored to board the movie "passionate man" Tyghee TAG Heuer Monaco series watch, ride the racing world for more than 40 years, the image enjoys popular support.


1969 Became the first watch brand to sponsor pro-race driver Jo Siffert.

1969 After the Monaco Grand Prix launched the first waterproof automatic chronograph square watch, the TAG Heuer Monaco watch, and for the first time equipped with cal.11 automatic chronograph movement of the Navitimer Chronomatic.

1971 Brand logo, ornamentation and watch and big-name actor Steve McQueen appeared in the movie "Le Mans."

1971-1979 Be the first watch brand to partner with the Ferrari Grand Prix.

1972 Jack Heuer presented Ronnie Peterson with an 18-karat gold calleh chronograph, known as the "racing watch."

1976 The founder of the 1976 Tag Heuer brand has designed a chronograph watch to celebrate Niki Lauda's first ever world champion in driving a Ferrari. This is the first time that MONZA's name appeared on the watch's dial.

1985 to 2015: The oldest watch brand in the history of Formula One racing with Team McLaren, winning 15 wins at the Monaco Grand Prix.

In 1988, Ayrton Senna, a light Brazilian Brazilian, wore the TAG Heuer chronograph collection with elegant elegance. Strap for the famous S-shaped, on behalf of Senna's initials.

1992-2003 Tiger Regal became the official Formula One racing timing brand - with an accuracy of 1 / 1,000 seconds.

2004-2006 Indy Racing League and Legendary Indianapolis 500 Official Timekeeping.

Since 2011, TAG Heuer has been the official partner of the Monaco Automobile Club at the Monaco Grand Prix.

Since 2014, TAG Heuer has been the founding partner and official timekeeper of the FIA ​​electric formula for the world's first single-seat all-electric championship.

Since 2014 Indy Racing League and Legendary Indianapolis 500 Official Chronograph.

Since 2015, TAG Heuer has been the F1 Red Bull Racing Partner and Official Watch.

Since 2015, TAG Heuer supports the global revival of the legendary Carrera Panamericana.

Since 2016, TAG Heuer has become the Official World Time of Stamina Championships.

Since 2016, TAG Heuer has become the official timing partner of Centennial Centennial Race of American Hill Race.

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