According to Chinese and foreign toys, there are nearly 400 million children in China, and at least 380 billion yuan is spent every year! Therefore, there are markets for children, which is a recognized truth for many businesses operating children's products. And now, in the development of science and technology, both boys and girls may cry because they snatch an electric stroller. It is the nature of children's preference for cars that makes the stroller market extremely popular in many children's products and children's toys. Therefore, many companies have embarked on the baby stroller industry. However, judging from the Chinese toy market, the positioning of baby stroller brands is not exactly the same, so it is difficult to highlight the industry. So how should the baby stroller brand be positioned?
The brand positioning is to plan and promote the overall brand image of the target market, and it is necessary to shape the benchmark of a unique brand in the target customer's mind. Essentially speaking, it is not just an investment, but also a kind of "rational gambling." Therefore, the brand positioning of a stroller must meet the three "needs" to be clearly defined.
Baby Carriage Brand 1. Baby Carriage Brand Positioning Needs Differential Thinking Many stroller companies have come up with the “safe stroller†and “environmental stroller†signs, which are commonplace to consumers. The "safety" card for baby carriages is only a general guarantee, lacks individuality and uniqueness, and it is often difficult to impress consumers. Therefore, it is necessary to pay attention to highlighting the brand-new technological image of the brand, emphasize the differences in the functional features of the products, and create the unique advantages of the brand. Through these aspects, we can identify the market positioning of the brand phenomenon.
2. Baby carriage brand positioning needs accurate market segmentation Accurate market segmentation plays a crucial role in brand positioning. At present, the thinking of the logarithmic stroller company is focused on the line set by the opponents. Many toy companies believe that since other people succeed, then there is nothing wrong with doing it, or that they can do better. The disadvantage of this idea is that it causes the company to fall into the opponent's front, resulting in homogeneity and failure. Therefore, the market segment needs to jump out of the competition to find the market in order to see from a rational perspective.
3. Baby stroller brand positioning needs to occupy the position of consumers, although the brand is determined by the enterprise, but do not recognize or consumers, so baby stroller brand positioning is the most important thing is to comply with consumer psychology. The so-called marketing is a war of mind, the ultimate battlefield where consumers' minds build brands. Brand positioning is like a sorting box in the post office. If the brand's positioning is not clear and clear, it can't be conveyed just like a letter without an address. If the brand is clear, it needs to have a special brand, and it will be able to find the corresponding sorting box and become the benchmark for consumers.
(Buy baby stroller, baby carriage wholesale, sales, find China Baby Vehicle Industry Network /, Tel 0551-82363313)
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