At present, how to urge children to take the initiative to complete the medication continues to plague the majority of parents. We should fully consider the children's psychology, use the various elements of the packaging design to achieve good communication with children, and appropriately alleviate the fear and resistance to drugs. According to the basic characteristics of children's lively and lovely, simple, active and playful, they began to explore the packaging design of fun children's medicines.
The innovative packaging design innovations for children's commonly used drugs include the following:
1. The design of the packaging structure
After the packaging of the medicine meets the regulations on the safety of the packaging of the medicine, the details of the shape and opening method of the outer packaging must be innovated. Ideas can draw inspiration from children's food packaging and learn a play-style opening method. It is in line with children's playful nature and children's curiosity about good things. A soft, non-invasive material is added to the styling details to give the patient a comfortable feel when they come into contact with the medicine package. The size of the appearance of the fun packaging design of the commonly used medicines for children is also required.
2, decoration and graphic innovation
The combination of abstract forms such as points, faces, faces and colors reflects the beauty. Harmony in vision and aesthetics. The association between color and behavior is the research area of ​​color psychology. Therefore, when using different colors to design pharmaceutical packaging, we must fully consider the psychological impact of color on patients and children. The color of the fun packaging design of children's commonly used drugs should echo the nature of children's preference for warm colors and bright colors. These beautiful colors will make the children's children relax.
3, the choice of materials
Through the continuous understanding of materials, reduce the dominant position of paper packaging, develop renewable resources for packaging. After meeting the safety standards to ensure the health of patients and children, began to look for new materials - the development of new safe and environmentally friendly materials. Plastic is a new type of material that is typically used in pharmaceutical packaging design. Because of its ductility and robustness, it is better than paper.
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