"New retail" and "O2O" fill their ears all day. Why are they always "so close" but "so far?"
➤ For small and medium-sized retailers, why is the traditional business model and marketing model being eliminated?
➤ How to build an O2O operation platform for small and medium-sized retailers in the era of mobile Internet?
ISPO Academy retailer seminar is coming!
Grasp the "new retail" and focus on "micromarketing"
Help retailers "big" to "money"
1 theme introduction
"New retail" is formed based on the mobile payment technology, cloud technology, logistics, 4G network maturity and highly competitive competitive pressures in the retail industry. The biggest trend is the combination of online and offline, e-commerce and offline business, The original independence and conflict went into blending and integration. Through precision-based, experience-based models, we understand consumers, meet and guide consumer demand in order to achieve consumer upgrades. For retailers, they can also control the production data and predict retail sales by predicting consumption data.
ISPO Academy is deeply studying various problems faced by small and medium-sized retailers under the “new retail†environment, consulting relevant industry experts and scholars, and finally defining the theme of the ISPO Academy retailer seminar as “O2O Marketing in the Mobile Internet Eraâ€. ". In the era of mobile Internet, the use of "micro-marketing" to help break through the transformation of small and medium retailers.
“Micro-marketing†refers to the use of new social media such as WeChat, Weibo, micro-video, and two-dimensional code to influence their audiences, and to conduct market research and products through rapid communication, sharing, feedback, and interaction of information on micro-media. Marketing activities such as promotion, customer relationship management, brand communication, and crisis public relations.
Micromarketing has the advantages of high efficiency, convenience, high cost performance, high interaction, and high dissemination power. Compared with the high marketing cost of traditional media advertising, micromarketing provides a low-cost communication platform, which is more humane and full of human emotions. It can better connect companies and audiences, thereby establishing good customer relationships, with lower The marketing cost achieves good marketing results.
2 schedule
Time: July 4-5, 2017
Topic: O2O Marketing in the Mobile Internet Era
3 Instructors Teaching Instructors Introduction
Chunjun, senior internet person, network marketing expert of actual combat faction, innovation, internet thinking training tutor, advocate and pioneer of cross-border marketing, gold medal instructor of the whole network marketing system, once worked at Peking University, Tsinghua University, Nanjing University, Shanghai The Jiaotong University, Zhejiang University, Renmin University, Sichuan University, Central South University, Nanjing University of Finance and other well-known colleges and universities in the e-commerce classroom teaching.
Specializes in consultant-style online marketing training, vertical e-commerce platform operations, micro-marketing and real-world research, and marketing planning and consulting for the entire network. It focuses on nurturing Internet marketing for entrepreneurs and trainees in all aspects, from perspectives, perspectives, knowledge and practical operations. thinking. In December 2014, he was named "Best Network Marketing Expert of the Year" by Elite Online, Times Guanghua and Sohu.
Some well-known companies that have served: China Mobile, China Telecom, China Post, PetroChina, Vanke, Greenland, Poly, OCT, China Resources Group, CITIC Group, Shanghai Port Group, Canon (China), China Unicom, Jiangzhong Group, Skyworth Group, TCL, Siemens, Red Bull, Pfizer, Honda...
Major works: "Traditional micro-marketing execution of traditional industries", "WeChat marketing method 1+2+3", "Subversion and change: new media marketing methods".
(More tutors, please pay attention to follow-up progress.......)
4 Participation prices and registration methods
Standard price: 988 yuan / person early registration discount price: 688 yuan / person, must be completed online registration and payment before May 31.
More than 5 people purchase price, please consult us for details.
Registration method Long press the identification QR code to complete the registration.
ISPO SHANGHAI provides leading multi-category sports commerce and trade platforms for China and the Asia Pacific region. Based on its successful debut in 2015, ISPO SHANGHAI2016 brought together 470 exhibiting companies and 534 brands from 27 countries around the world, attracting nearly 20,000 professional visitors to the site to visit. At the same time the exhibition further strengthened outdoor sports, Deepen the fields of running and fitness, urban light outdoor and trend sports, support innovative brands, provide support for technological innovation, and promote communication and exchange among industries.
ISPO SHANGHAI 2017 was held at the Shanghai New International Expo Center from July 6th to 8th, 2017.
For more information and business cooperation, please contact
Elle.Sun / Sun Rui
Tel: +86 (0)21 2020 5642
E-mail:elle.
Source: ISPO
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