The bathroom is a space for daily public sanitation activities such as defecating, bathing, and washing. Generally refers to bathroom supplies. In recent years, the domestic bathroom industry has achieved certain development. There are many sanitary ware brands, and thousands of brands flood the market, making it difficult for consumers to choose. At present, it is a period of intense competition between first-tier brands and second-tier brands. The market competition is fierce and the cost of enterprises has increased greatly. Although the quality difference between Chinese second-tier brand sanitary ware and first-tier brand is relatively small, their prices are also different. For some low- and middle-income households, second-tier brand sanitary ware is their best choice. Today I want to introduce you to Chinese second-tier What are the brand sanitary wares, help you sort out China's second-tier brands, I hope you can get useful information in today's sharing!
What are China's second-tier brand bathroom
Huameijia of China's second-tier brand bathroom
Huameijia has been focusing on the research and development of leisure sanitary ware since its inception. It is now the leading brand of leisure sanitary ware. Many products produced by Huameijia are popular with consumers, such as: steam room, sauna, outdoor spa, shower For rooms and other products, Huameijia also pays special attention to the details of products when creating products, so the appearance of each product they produce is very beautiful!
Apollo sanitary ware of China's second-tier brand sanitary ware
Apollo is a sanitary ware brand created in the 1990s in China. It once provided a one-stop overall solution for sanitary space, created more excellent products for users, and made the products have a certain sales volume in the world. It has been well received by the public, and now Apollo Sanitary Ware has product sales locations in many parts of the world, which also makes Apollo more and more international!
China's second-tier brand bathroom
Oulusha is a relatively fast developing sanitary ware company in China. Now Oulusha sanitary ware company has five large-scale production bases, which can produce many excellent products every year, and the sales volume is also quite amazing. Having maintained such a good momentum of development, Oulusha will eventually become a leader in the bathroom industry, and will certainly occupy a certain position in the international market in the future!
China's second-tier brand bathroom wave whale bathroom
Langjing Sanitary Ware has been focusing on sanitary ware for many years, and now it has quickly crossed to some sanitary ware brands in China. The annual output of Langjing Sanitary Ware's products has reached 5 million pieces. At the same time, I do not forget to pay attention to the quality of the product. Every product will only be put on the market if it meets the quality requirements, otherwise it will be destroyed, which makes consumers trust the Whale Sanitary Ware more!
How to realize the breakthrough of the second-line bathroom brand
1. Adhere to the brand strategy
The wine is also afraid of deep alleys. Over the years, most marketing solutions for sanitary ware companies have focused only on the four aspects of product, price, channel, and promotion. The final result of market competition is the brand era. The current competition among sanitary ware companies is manifested in brand awareness, products, services, innovation, and promotion concepts. Among them, brand management and operation are particularly important. Rich brand elements, brand added value, and brand culture have become important aspects of consumer favor.
But now companies have begun to realize that before they carry out the above aspects, the more important thing is positioning. The accuracy of an enterprise's positioning not only affects the company's product sales, but also directly changes the company's development trajectory.
Second, self-innovation ability
"Taking the road to innovation is the best way for China's sanitary industry to develop and grow." In the modern market economy environment, competition has been widespread in every corner of the market. In the same market, it is not uncommon for many different companies to provide products of the same variety in competition. Product innovation is to today's fierce competition for homogeneous products, requiring our enterprises to "customize" around the essential core of the bathroom, according to the characteristics of the target consumer group's income status, consumption characteristics, cultural characteristics and the preferences of this consumer group , To produce unique products that are different from similar manufacturers.
3. Improve service and increase brand added value
The competitiveness of brand sanitary wares is mainly reflected in installation services and after-sales services. Through product sales and full-service, it is a long-term plan for the development of the enterprise to continuously establish a monument in the hearts of users, win popular support, and establish a good reputation.
The real total home solution requires the service life of the research and development process to be 20-30 years, the construction personnel have more than 8 years of construction experience, and as an "industrial worker" under the strict management system training and supervision. This is the requirement of a "fourth-generation home improvement" enterprise for construction personnel. The company's cloakroom is widely welcomed in the high-end market.
Fourth, personalized customization
"As long as it is not made round, we can customize any kind of bathroom." The salesman of Holocaust told the furniture market researcher that the bathroom is favored by consumers because it can be customized. Custom furniture can not only be embedded in the wall backwards, but also extend up to the roof, making full use of the room space. "How high the customer's house is, how high our bathroom can be customized." And when investigators consulted some panel furniture brands, they were told that the width and internal structure of the bathroom can be adjusted, but the height is fixed at 2.2 Meters can't be increased according to personal needs.
Editor's summary: The above is the relevant introduction of the “unspoken rules†of the sanitary ware industry in China's second-tier brand sanitary ware. I hope to help those who have needs in this area! For more related information, please continue to follow our website, and more exciting content will be presented in the future. You can also go to Qijia Mall to buy more products you like!
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