Sevlae: The brand of sevlae due to Mont Blanc
Brand story - origin and development of the brand Chamonix - Mont Blanc in the French Alps is located at the confluence of France, Italy and Switzerland. On August 3, 1787, a mountain climbing team consisting of more than 20 people, led by Deussul himself and led by Balma, climbed the Mont Blanc and unveiled the prelude to modern mountaineering. Later, people called the "Alpine" movement for the mountaineering and modern mountaineering was born. Chamonix has also become an ideal place for outdoor sports for more than 200 years. The vegetation of Mont Blanc has a clear vertical culture. The mountain ranges below 800 meters above sea level are subtropical evergreen hard forest belts; the 800-1800 meters high plateau is a mixed forest belt dominated by cedars and cedars, and cedars symbolize the promotion of stalwart, disdain for ice and snow, and perseverance. A symbol of life's persistence and perseverance! The sevlae brand is based on the Mont Blanc and is based on alpine cedar trees. It symbolizes the perseverance and perseverance of the eternal spirit. Inspire the mountaineers to conquer nature, challenge themselves, and challenge the limits of the outdoors! Founded in 1963, the San Frye brand is based on modern mountaineering and uses cedar as an image to spread outdoor spirit to the hearts of modern urban residents. In 2008, SEVLAE entered China with a collection of outdoor product designers from all over the world, and partnered with a Leden Company, a partner company in China with years of experience in the production and marketing of outdoor products. French outdoor spirit has spread and developed in China. Brand style positioning - style concepts and claims With the rise of trekking, there is a rapid development of outdoor between professional exterior and urban outdoor wear. Different from the previous concept of outdoor, people are becoming more and more aware of the features, personality, and durable brands that can be worn in various occasions in daily life, comfortable and relaxed, and able to adapt to the outdoor activities of urbanites. . Sevlae adhering to the French romantic fashion and cultural characteristics of advocating the enjoyment of life, combined with the current day-to-day outdoor activities dress style of the Chinese elite, launched the urban outdoor brand style positioning, for those who pursue the natural comfort of urban people to provide a Class outdoor shoes with aristocratic fashion. Product Positioning - Product Concepts and Categories SEVLAE uses the Chinese body structure as a template to incorporate the latest international outdoor elements of the season to design products suitable for Chinese people's wear. Sevlae is world leader. The joint support of suppliers of fabrics and accessories, which are all aimed at creating a world-class quality product for Chinese customers and achieving the top quality of our products. Under the demand that urban people are more and more eager to contact with nature, SEVLAE has developed a series of products that allow urban elites to walk into the outdoors while working, such as self-driving tour equipment, outdoor camping equipment, and outings in the countryside. Equipment and so on. Let urban elites relax and return to their hearts in a tense urban life. Let the outdoor spirit into the modern city, re-awakened the people's health, freedom and confident life attitude.
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