Imported furniture market chaos 100,000 online shopping furniture for "three no" products

In the recent period, imported furniture has lost the favor of consumers. It is difficult to distinguish the authentic imported furniture from the purchase of consumers. The slowdown in market demand has also lowered the speed of furniture imports.

Imported furniture business is difficult to do

"Imported furniture business is not very good, our family mainly operates Italian imported furniture, the price is higher than domestic furniture, from the profit situation in the first half of this year, it is not ideal, the number of consumers booking is greatly reduced." A salesperson at an imported furniture store said. The bleak business situation of this imported furniture store is not a special case. The reporter visited a number of large furniture stores and specialty stores in Beijing and found that the imported furniture market is very bleak, and there are very few consumers, and the orders of merchants have been greatly reduced. “Remember that since the spring of last year, the order quantity of imported furniture of our brand has risen rapidly and entered the peak season of sales. However, the order volume began to decline gradually in the winter of last year. I thought that the order volume in spring this year will rise sharply like last year, but the result is Very disappointed, the order volume has not risen, the spot inventory is difficult to consume, we have not entered the new goods for two months." Imported furniture brand distributor Mr. Bai said. “My family is specializing in custom furniture. The selected plates are imported from abroad. The quality and safety are absolutely up to standard. However, recently, the number of consumers who come to our home to customize furniture has decreased, and the operating profit has declined.” Beijing Red Star, Chaoyang District The person in charge of a custom-made imported furniture store in Meikailong Furniture Store said that

The reporter learned that the business of imported furniture stores is more difficult to do, mainly because the operating costs of physical stores are relatively high, and the price of imported furniture is less. Compared with physical stores, online shopping malls have more sales of imported furniture, but the profit margin is not as good as the same period last year. "Online stores have a price advantage compared with physical stores, but the imported furniture purchase price is relatively high, like a set of solid wood European (European decoration renderings) furniture, the general price is about 100,000 yuan, many consumers are only Consultation, the actual order is less." Tmall Mall, a shop owner specializing in imported furniture told reporters.

Truth is difficult to distinguish market chaos

Through interviews with market reporters, the high price is a reason for the poor sales of imported furniture, but the authenticity of imported furniture is difficult to distinguish, the market chaos is the main reason consumers do not dare to buy. “The quality of furniture imported from abroad is absolutely reliable, and the price is high. It is worthwhile. However, there are many furniture in the domestic market. Many merchants are selling imported furniture and deceiving consumers, even if they For the big price, you can't enjoy the quality and safety of the products, it is better to buy the domestic furniture to be practical." Consumer Yan said. “One of my friends used to customize a whole set of furniture in an imported furniture store and spent more than 100,000. At that time, the merchant promised that the furniture was imported from Italy. The materials used were all made of Italian mountains and were very durable. When the furniture was shipped to the home, it was found that there was no trademark, place of origin, factory name or even the description of the 'three no' products, and the packaging was very simple, the friend felt cheated, and contacted the online shop customer service was ignored, but in desperation can only It will be used. With that experience, she reminded her friends to buy imported furniture cautiously," said Ms. Yang.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().