The public sea customers turn waste into treasure, how to dispel customer concerns--- Mercy's sharing

Customer Source: Colleagues Transfer (American customers)

Customer background: Not clear. After the quotation of the former colleague, there was no result in the follow-up, and the resignation was transferred to other colleagues; follow-up was no result, and I was handed over to follow up.

Customer demand: Inquired about the barcode scanner, unknown quantity, unknown other information.

Customer contact information: email, no phone, no chat tool, no URL.

1. Establish a letter of communication (made a beautiful bar code scanner recommended map):


2. Customer Response 1:

analysis:

A. The customer wants a quotation form, which may not just be a barcode scanner.

B. Warranty: Customers may demand higher quality.

C. OEM: The number of customer requests should not be too small.

3. Mercy's reply 1:

Idea:

A. The customer email is sent at 10 pm, and the home computer is not convenient to make a standardized quotation, but it must be promptly replied to the customer.

B. It is necessary to explore the bottom of the customer and see how much the customer needs. Inform us to do OEM MOQ, see customers reflect and quote.

C. The customer did not mention other products and asked if they needed anything else.


4. Customer Response 2:

analysis:

A. For our OEM MOQ, the customer did not comment, and this number is ok.

B. In addition to the barcode scanner, the customer also needs a cash box.

In response to customer needs, several good quality customers were selected.

5. Customer Response 3:

analysis:

A. The customer mentioned a lot of Best quality and has high quality requirements. (My quotation does not mention the quality grade of the reported product, but the customer replies to the request for Best quality, indicating that the price of our newspaper does not feel high, and may feel lower)

B. The barcode scanner customer lists several sub-categories, indicating that the customer has a certain understanding of such products.

C. A new ticket printer and barcode printer have been added.

According to the requirements, the customer re-reported the price, and the reported products were exchanged for a few higher prices. Unreported products also pick up the quality of the price.

6. Customer Response 4:



analysis:

A. The customer gives the quantity of the required amount. If the sample is not tested, the customer will have a better understanding of the product and there is also a market.

B. The customer believes that this small quantity is given because of the first cooperation, depending on the quality of our products. If the product meets the customer's requirements, the demand will be large.

C. The goods in the cabinet are close to each other. The customer should have no time to re-find the supplier, unless the customer is still talking to other customers.

I told the customer the time required for the stocking and the CBM of the product in question (here I made a form to inform the customer how to package these products, the number of boxes and the volume, personally feel better than telling the customer CBM in the direct mail):


7. Customer Response 5 (I know it won't be so smooth):


8. Mercy replies 5:

Idea:

A. The customer is not assured of the quality of our barcode scanners and printers, moving out the certificate, certifying the customer, giving the company video and certification report to prove that we really have these things (the company needs to be prepared first).

B. The OEM information tells the customer.

9. Customer Response 6:

analysis:

A. The target market prefers big brands, so customers are still not at ease with our barcode scanners.

B. The customer has not mentioned the printer, it should be that the local user has no big brand complex to the printer.

C. The customer explained the purpose of the barcode scanner, the user will not be very fond of it, will be thrown away.


10. Mercy's reply 6:

Idea:

A. The customer does not feel comfortable recommending another one (in fact, it belongs to the same grade as the previously reported quality, but the information to be disclosed to the customer is that this one is more suitable for your use, indicating our professionalism).

B. Provide information needed by other customers.

C. Inform customers that they can always ask us if they have any questions.


11. Customer's response 7:


12. Mercy's response 7 (Besides business, also pay attention to customers):


13. Customer Response 8:

analysis:

A. The customer has many Chinese suppliers, may do many kinds of products, or there may be many suppliers of the same product.

B. There are cabinets to go every month. It should not be just our products. Because our products are small in size, it is not easy to go to the cabinet.

The above are some of the more representative emails I have selected. In the actual follow-up, there are other emails in the middle of each reply. I hope that the above analysis of emails, email ideas, and ways to write emails will have some or something useful for everyone.

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