[ppzhan Abstract] 2013 is a turbulent year for the paper industry. Under the austerity dilemma, many companies have made major product promotions to withdraw funds and ensure the normal operation of the company. However, some companies have fallen in this battle. There should be a lot of newsprint manufacturers.
Under the influence of the network, the market of paper media has been continuously compressed, and even has led to a big discussion about whether to survive or not. The collapse or transformation of the paper media directly led to overcapacity in the news paper section. According to statistics, the national newspaper paper consumption in 2013 was 3.07 million tons, which was 330,000 tons less than the 3.4 million tons of paper used in 2012. The total output of newsprint this year is about 3.7 million tons, the import and export volume is basically flat, and the domestic newsprint market is oversupplied.
According to Luo Huiwen, secretary general of the China Press Association, the local supply and demand of North American newsprint is still tired this year. According to the data released by the Pulp and Paper Products Council, the decline in demand for North American newsprint is basically irreversible. The cumulative decline in demand from January to September is 10.1%. There are institutional forecasts, and the demand for newsprint in North America in 2013. The volume will drop by about 10% and will fall by about 500,000 tons. As newsprint demand is declining, the capacity of North American newsprint is shrinking.
As far as the European newsprint market is concerned, this year's supply and demand data is still disappointing, both in Europe and in overseas export markets. It is worth noting that the overseas market is subject to a downward trend due to the continued rise in the euro exchange rate and the sluggish demand from traditional export destinations in Eastern Europe, the Middle East and North Africa. From January to September, the total shipment volume of European newsprint was about 6.881 million tons, down 7.2% compared with the first nine months of 2012. On the demand side, from January to September, the cumulative demand for news paper in Europe was about It was 5.748 million tons, down 5.8% year-on-year.
According to the statistics of the China Press Association, the total output of domestic newsprint this year is about 3.7 million tons, slightly lower than last year's output. Luo Huiwen said that since the beginning of this year, although the large and medium-sized newsprint factories in the country are not at full-speed full-speed production, there have been few temporary shutdowns, and the overall output is still relatively high relative to market demand.
It is understood that in terms of exports, newsprint's cumulative export volume from January to September is close to 50,000 tons. It is estimated that the total export volume of newsprint this year will be more than 100,000 tons. On the import side, newsprint imports totaled more than 97,000 from January to September. Tonne, a slight decrease of 1.3% year-on-year, is expected to import more than 100,000 tons. Among them, the price of imported 45 grams of newsprint is about 4,600 yuan / ton, the main importing countries are South Korea and the United States.
Due to the decline in demand for newsprint in the newspaper industry, coupled with the impact of imported paper, paper mills are facing greater inventory pressure in 2013. To this end, the newsprint mills continue to increase sales efforts, and adopt the method of bargaining after first delivery, resulting in a continuous decline in paper prices. The national average price of domestic newsprint has been lowered from 5,100 yuan/ton at the end of last year to the current 4,350 yuan/ton. And because of the price drop, the pressure on individual paper mills to ease the cost has reduced the quality of newsprint.
Due to the decline in newspaper advertising and the decline in newspaper circulation and the decline in the circulation of urban newspapers, the purchase volume of newspaper news paper also showed a downward trend. According to the survey data of the National Press Association's nearly 81 large-volume newspapers, the number of papers used this year has increased by 27, an increase of 33%, and a decrease of 48, with a reduction of 58.5. %, of which 7 are flat. The total volume of paper used by these 81 newspapers in 2012 was 1.67 million tons, and in 2013 it was 1.51 million tons. In 2013, the amount of paper used was 9.6% lower than that in 2012.
From the perspective of newspaper types, among the 81 newspapers, 27 of the 81 newspapers that have increased their paper consumption this year are basically central-level newspapers and prefecture-level party newspapers. In this regard, the China Press Association analysis believes that this is mainly due to the promotion of administrative power. The major newspaper groups in the provinces have experienced a large decline. The main reason is that the market-oriented newspaper advertisements and distributions of the newspapers and magazines owned by various newspaper groups have dropped by a large margin, so the amount of paper used has also dropped significantly. Because the use of newsprint in Metropolis Daily has a large proportion in the newspaper group, it has led to a decline in the overall paper consumption of the newspaper group.
From the perspective of regional markets, the amount of paper used by newspapers in the six major regions of the country is declining. Among them, the amount of paper used by newspapers in North China has dropped by 13.7%, that in Northeast China by 23%, in East China by 10.7%, and in Central South, by 10.5%. The Southwest region fell by 8.4% and the Northwest Region by 18%.
"Like last year, the central newspapers continued to maintain steady growth in the case of the decline in paper consumption in the six regional newspapers across the country." Luo Huiwen said that the central newspaper is the only bright spot this year, and its total paper consumption. It has increased by 7.7% compared with last year.
Since the beginning of this year, China's newsprint market has undergone great changes. The amount of paper used in the newspaper industry has decreased. The supply of newsprint has exceeded demand. Prices have been falling all the time and the frequency of price adjustments has been too frequent. This is what paper and newspapers are not willing to see.
According to the analysis of the China Press Association, at present, China’s macro economy is undergoing positive changes. In particular, after the decision of the Third Plenary Session of the 18th CPC Central Committee on comprehensive deepening reforms, the development momentum brought by the reform is stronger and the economy continues to remain stable. Growth is a foregone conclusion, which will provide a rare opportunity for the reform and development of the press and publication industry. Next year, the Chinese newspaper economy will enter a period of stability after two years of decline, and there will be no major changes.
Luo Huiwen further predicted that the data from the China Press Association can also be seen. In 2014, the 81 newspapers estimated that the total paper consumption was 1.52 million tons. Based on this data, the total amount of paper used in the newspaper industry in 2014 was approximately 3.09 million tons. The paper industry will basically maintain normal production next year. It is expected that the total output will remain at 3.7 million tons this year. The situation of oversupply will continue, but it will be eased.
Under the influence of the network, the market of paper media has been continuously compressed, and even has led to a big discussion about whether to survive or not. The collapse or transformation of the paper media directly led to overcapacity in the news paper section. According to statistics, the national newspaper paper consumption in 2013 was 3.07 million tons, which was 330,000 tons less than the 3.4 million tons of paper used in 2012. The total output of newsprint this year is about 3.7 million tons, the import and export volume is basically flat, and the domestic newsprint market is oversupplied.
According to Luo Huiwen, secretary general of the China Press Association, the local supply and demand of North American newsprint is still tired this year. According to the data released by the Pulp and Paper Products Council, the decline in demand for North American newsprint is basically irreversible. The cumulative decline in demand from January to September is 10.1%. There are institutional forecasts, and the demand for newsprint in North America in 2013. The volume will drop by about 10% and will fall by about 500,000 tons. As newsprint demand is declining, the capacity of North American newsprint is shrinking.
As far as the European newsprint market is concerned, this year's supply and demand data is still disappointing, both in Europe and in overseas export markets. It is worth noting that the overseas market is subject to a downward trend due to the continued rise in the euro exchange rate and the sluggish demand from traditional export destinations in Eastern Europe, the Middle East and North Africa. From January to September, the total shipment volume of European newsprint was about 6.881 million tons, down 7.2% compared with the first nine months of 2012. On the demand side, from January to September, the cumulative demand for news paper in Europe was about It was 5.748 million tons, down 5.8% year-on-year.
According to the statistics of the China Press Association, the total output of domestic newsprint this year is about 3.7 million tons, slightly lower than last year's output. Luo Huiwen said that since the beginning of this year, although the large and medium-sized newsprint factories in the country are not at full-speed full-speed production, there have been few temporary shutdowns, and the overall output is still relatively high relative to market demand.
It is understood that in terms of exports, newsprint's cumulative export volume from January to September is close to 50,000 tons. It is estimated that the total export volume of newsprint this year will be more than 100,000 tons. On the import side, newsprint imports totaled more than 97,000 from January to September. Tonne, a slight decrease of 1.3% year-on-year, is expected to import more than 100,000 tons. Among them, the price of imported 45 grams of newsprint is about 4,600 yuan / ton, the main importing countries are South Korea and the United States.
Due to the decline in demand for newsprint in the newspaper industry, coupled with the impact of imported paper, paper mills are facing greater inventory pressure in 2013. To this end, the newsprint mills continue to increase sales efforts, and adopt the method of bargaining after first delivery, resulting in a continuous decline in paper prices. The national average price of domestic newsprint has been lowered from 5,100 yuan/ton at the end of last year to the current 4,350 yuan/ton. And because of the price drop, the pressure on individual paper mills to ease the cost has reduced the quality of newsprint.
Due to the decline in newspaper advertising and the decline in newspaper circulation and the decline in the circulation of urban newspapers, the purchase volume of newspaper news paper also showed a downward trend. According to the survey data of the National Press Association's nearly 81 large-volume newspapers, the number of papers used this year has increased by 27, an increase of 33%, and a decrease of 48, with a reduction of 58.5. %, of which 7 are flat. The total volume of paper used by these 81 newspapers in 2012 was 1.67 million tons, and in 2013 it was 1.51 million tons. In 2013, the amount of paper used was 9.6% lower than that in 2012.
From the perspective of newspaper types, among the 81 newspapers, 27 of the 81 newspapers that have increased their paper consumption this year are basically central-level newspapers and prefecture-level party newspapers. In this regard, the China Press Association analysis believes that this is mainly due to the promotion of administrative power. The major newspaper groups in the provinces have experienced a large decline. The main reason is that the market-oriented newspaper advertisements and distributions of the newspapers and magazines owned by various newspaper groups have dropped by a large margin, so the amount of paper used has also dropped significantly. Because the use of newsprint in Metropolis Daily has a large proportion in the newspaper group, it has led to a decline in the overall paper consumption of the newspaper group.
From the perspective of regional markets, the amount of paper used by newspapers in the six major regions of the country is declining. Among them, the amount of paper used by newspapers in North China has dropped by 13.7%, that in Northeast China by 23%, in East China by 10.7%, and in Central South, by 10.5%. The Southwest region fell by 8.4% and the Northwest Region by 18%.
"Like last year, the central newspapers continued to maintain steady growth in the case of the decline in paper consumption in the six regional newspapers across the country." Luo Huiwen said that the central newspaper is the only bright spot this year, and its total paper consumption. It has increased by 7.7% compared with last year.
Since the beginning of this year, China's newsprint market has undergone great changes. The amount of paper used in the newspaper industry has decreased. The supply of newsprint has exceeded demand. Prices have been falling all the time and the frequency of price adjustments has been too frequent. This is what paper and newspapers are not willing to see.
According to the analysis of the China Press Association, at present, China’s macro economy is undergoing positive changes. In particular, after the decision of the Third Plenary Session of the 18th CPC Central Committee on comprehensive deepening reforms, the development momentum brought by the reform is stronger and the economy continues to remain stable. Growth is a foregone conclusion, which will provide a rare opportunity for the reform and development of the press and publication industry. Next year, the Chinese newspaper economy will enter a period of stability after two years of decline, and there will be no major changes.
Luo Huiwen further predicted that the data from the China Press Association can also be seen. In 2014, the 81 newspapers estimated that the total paper consumption was 1.52 million tons. Based on this data, the total amount of paper used in the newspaper industry in 2014 was approximately 3.09 million tons. The paper industry will basically maintain normal production next year. It is expected that the total output will remain at 3.7 million tons this year. The situation of oversupply will continue, but it will be eased.
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