Solid wood furniture "material trap" with the highest price difference of ten times



I want to be environmentally friendly and use solid wood. When people came to the market and were ready to buy solid wood furniture, they found that they were the same solid wood, but the prices of different materials were quite different. Beijing Business Daily reporter found in the Beijing market in early May that the highest price difference between the same style solid wood furniture has reached ten times, and consumers are hard to distinguish the quality of the material. This makes some solid wood furniture brands make use of materials to make a fuss, and it is not uncommon for them to be filled with good and expensive. The "material trap" is hard to prevent. How can consumers buy genuine solid wood furniture and become a difficult problem.

Reporter survey:

Ten times the highest price difference between the same style solid wood furniture

In early May, the Beijing Business Daily reporter found in a number of home stores in Beijing that solid wood furniture has a mystery, and it is also a style of solid wood furniture. The price varies greatly depending on the material. The furniture of the same material, because of the different brands, the price is very different.

The materials are different, so the price of furniture varies greatly. Beijing Business Daily reporter found that a standard four-door wardrobe, Red Star Macalline North Fourth Ring store in the Nordic artist's red walnut material wardrobe price is more than 20,000 yuan, and the actual home North Fourth Ring Walnut Mr. The price of the black walnut wardrobe is more than 40,000 yuan.

The same type of products made of the same wood species, because of the different brands, the price is very different. Beijing Business Daily reporter saw in the Shenghua Furniture Exhibition Hall of North Fourth Ring Store, a standard four-door wardrobe with ash and auxiliary materials of pine and oak. The original price is about 17,000 yuan. The reporter found in a store named Jimao Solid Wood Furniture in Jimei Home Dahongmen Store that the four-door wardrobe with the main material is ash and the auxiliary material is pine for only 4,600 yuan, and the price difference between the two is nearly three times.

The same is a four-door wardrobe, the same solid wood, the lowest 4000 yuan, the highest 40,000 yuan, the price difference of ten times. When the Beijing Business Daily reporters investigated, they found that some consumers faced very different expressions of solid wood furniture with different materials and different prices. "We thought that solid wood is a good furniture. I didn't expect so much knowledge. How do you know which price is reasonable?" A middle-aged woman who is buying solid wood furniture at Jimei Dahong Store complained.

Phenomenon perspective:

Solid wood companies all take wood species to say things

For the price difference in the solid wood furniture market, Chen Xiaotai, president of the top 100 furniture company that has been operating solid wood furniture for nearly 20 years, said that this is not surprising. “The variety of materials is different, the degree of preciousness is different, and the price is different. Among the many factors of price, the probability of price change is up to 80%.”

However, for most consumers, what is a good material, what is a precious wood species, is difficult to distinguish. Beijing Business Daily reporters saw in the survey that the home store is full of a variety of solid wood furniture, almost every brand has launched its own unique wood species, and some wood species also traveled across the ocean to meet domestic consumers. Merchants have taken wood species as a powerful propaganda weapon, and it is normal to compete for exclusiveness and competition.

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