Beer glass and plastic box packaging analysis

According to the investigation and analysis of the market, it was found that large-capacity (640ML) bottled beer plastic containers (1×24) are suitable to be sold in the form of ordinary low-grade wines to the hotel catering industry, the wine wholesale market and the rural market. It is currently replacing the binding of beer. The best form of packaging. High-end beer is mainly sold to hotels, restaurants, bars, and supermarkets. Glass bottles are also used in vials and special-shaped (1×12) and (1×6) cartons. Should not use large-capacity (640ML) and ordinary green bottles, so that the package weight is moderate, easy to handle and store. At the same time bottled beer to reduce capacity, to (350ML) small bottles is a very good way, it can greatly reduce the risk of beer bottle explosion and meet the trend of promoting healthy drinking in today's society. And the manufacturer's existing production line can be produced without additional equipment. For consumers who are not able to drink, they can both enjoy and not waste at home. Well-packaged vials are not rejected by housewives who care about their husband's health. In particular, selling in supermarkets should consider the weight a housewife can carry, which will pave the way for beer to enter the family table.
Bottled beer Although the market is also available in cans, drums packaged, but its proportion does not exceed 5%. Bottled beer can be divided into stainless steel beer barrels and ordinary beer preservation barrels. The high price of beer makes its market share small. Ordinary beer preservation barrels are commonly used for the sale of bulk beer and draft beer. It is popular with consumers because of its low price and refreshing taste. And its excellent freshness is also not comparable to bottled beer. However, since it is directly put on the market without high-temperature sterilization, the cleaning and disinfection of the barrel becomes the key to guarantee the quality of the barreled beer. Bottled fresh beer, draft beer and draft beer are suitable for selling in restaurants, hotels and food stalls during the peak season of urban beer sales. After instant beer pasteurization or without high-temperature sterilization, the taste of beer remains better, and a lot of yeasts that are beneficial to human health are survived in the wine. In line with today's trend of advocating beer fresh and healthy. The advantage of bottled beer is to maintain a good beer sensory quality. And can completely avoid bottled beer from accidental bottle explosion to consumers. However, bottled beer is not without its drawbacks. Since the fresh beer has a short retention period (less than 7 days), it is only suitable for those places where transportation is convenient and consumption is concentrated. Fast delivery and quick sales make it easy to keep fresh, and it also satisfies the high level of consumer awareness and demand for taste and freshness. For manufacturers, bottled beer does not use packaging materials such as bottles, caps, labels, boxes, etc. The profit rate is 30%-50% higher than that of bottled products. I have unique profits, and that kind of feeling is really good.
Can packaging

Canned beer in the past few years in the market, due to high value-added packaging, only the group with higher spending power can be accepted, ordinary people generally dare not care about, can only choose the relatively low price of bottled beer. But now the price difference is not big. The ability to use cans only depends on buying and drinking habits. Cans of beer can be of good quality, easy to carry and not easily counterfeited. Compared to bottled beer, cans of beer are more suitable for long-distance transport by manufacturers.



The cans are suitable for high-end fine beers sold during the holidays to supermarkets, shopping malls, and scenic spots. They can meet the gift-giving needs and can be easily consumed on the go. For example, Tsingtao Brewery launched 12 cans of cans during the Mid-Autumn Festival in 2000, which is very popular among consumers and the sales volume is relatively good. The can of beer has excellent sealing performance, is clean and hygienic, and can maintain the inherent flavor of beer to a large extent. Emphasis should be placed on promoting among young people in urban areas.

In the summer of 2000, “bagged” beer was widely welcomed in Qingdao as a supporting product for bottled beer. When customers bought beer, they were packaged directly in plastic bags. This is really convenient for both buyers and sellers. This phenomenon shows that as long as it can meet different consumer demands of consumers, any form of packaging has its own market space.